On Demand services have chiseled away at several segments (taxi, apartment rentals, vacation rentals, emergency car repair). Expectations have been more modest for home services, which are often a complex, “considered” purchase.
Where do home services fit in to on demand? Emergency home repair services (locksmiths, plumbers, flooding) and certain types of basic commodity services seem to be fairly good candidates for on demand.
Home Advisor dived in to the market last year with its Instant Booking marketplace, which is now getting about 10 percent of the company’s 11 million annual requests. While the company originally forecast that 16 percent of its requests would come from on demand, it says it is pleased with the results and will be introducing new features within the marketplace. It expects to eventually see 25 percent of its requests come from on demand.