Home Advisor: 25% of Requests May (Eventually) Come From On Demand

On Demand services have chiseled away at several segments (taxi, apartment rentals, vacation rentals, emergency car repair). Expectations have been more modest for home services, which are often a complex, “considered” purchase.

Where do home services fit in to on demand? Emergency home repair services (locksmiths, plumbers, flooding) and certain types of basic commodity services seem to be fairly good candidates for on demand.

Home Advisor dived in to the market last year with its Instant Booking marketplace, which is now getting about 10 percent of the company’s 11 million annual requests. While the company originally forecast that 16 percent of its requests would come from on demand, it says it is pleased with the results and will be introducing new features within the marketplace. It expects to eventually see 25 percent of its requests come from on demand.

Borrell’s Local Forecast: Digital Surpasses Traditional in 2017

Local ad sales will earn $143.6 Billion in 2017, with digital channels representing a larger chunk than traditional media for the first time, according to a new forecast by Borrell Associates. The forecast was developed from Borrell’s midyear survey of 7,500 SMBs and 250 media companies. Digital will jump 22.4% in 2017 to $80.7 Billion, […]

LocalOnliner Bookshelf: Chaos Monkey’s Inside View of Facebook

Disgruntled workers are writing the history of Silicon Valley, based on Dan Lyons’ funny and articulate Disrupted (actually, a book about HubSpot in Boston) and now, Antonio Garcia Martinez’s Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley. The latter, a hefty 496 page tome, goes through Garcia Martinez’ early experience as a quant-grunt […]

Local Onliner’s Top 10 List of Local Services and Features (2016-17)

All of us in local marketing have had awkward conversations with the local plumber or vacuum repair shop that could care less about Yelp, Google, Facebook or Groupon. But they are in the minority. Just 22% of SMBs aren’t using digital marketing this year, per InfusionSoft. Some national franchises also haven’t figured out how to […]

This Fall’s Local Events: What to Look For

There are lots of competing events taking place this Fall for the local community. Among them: LSA’s Place conference in Chicago (Sept. 21), The Street Fight Summit in New York (Oct. 25), Borrell’s Local Online Advertising Conference in San Francisco (Nov. 1-2), Yext’s Location World conference in New York (Nov.2-3), and BIA/Kelsey’s Next Conference in […]

Being Tactical and Strategic: The Greatest Hits of ‘Next Wave SMB’

Where do we draw the line between “strategic” initiatives that define the future, and “tactical” approaches that can be readily applied? The average SMB or local marketer wants to be state-of-the-art, but doesn’t want to get too far ahead of customers, or invest in services that don’t ultimately catch on. Some things that we’ve watched […]