RH Donnelley’s purchase of Dex Media could clear the way for the merged company to take part in the YellowPages.com supersite on more equal terms with SBC, which currently owns 66 percent, and BellSouth, which owns 34 percent. Dex had previously resisted being a junior partner in the effort.
It also could clear the way for RHD to invest in, or purchase outright, Local Matters, the Denver-based vendor which currently provides websites for RHD and search technology for Dex. Local Mattters CEO Perry Evans, speaking at Kelsey’s Directory Driven Commerce conference in Denver, noted that “local search is the entry point for something way bigger than Yellow Pages. It is a huge opportunity.”