http://localonliner.com/2006/01/10/iypsearch-case-study-morris-comm/ Peter Krasilovsky's Tue, 15 May 2012 11:01:37 +0000 hourly 1 http://wordpress.org/?v= http://localonliner.com/2006/01/10/iypsearch-case-study-morris-comm/comment-page-1/#comment-185364 Reverse Lookup Tue, 01 Sep 2009 00:54:37 +0000 http://localonliner.com/?p=55#comment-185364 I am very familiar with Morris Communications, very solid company. I was wondering if there have been any progress with regards to market penatration for the Yellow Advantage product? I am very familiar with Morris Communications, very solid company. I was wondering if there have been any progress with regards to market penatration for the Yellow Advantage product?

]]> http://localonliner.com/2006/01/10/iypsearch-case-study-morris-comm/comment-page-1/#comment-89242 people-search Tue, 22 Jan 2008 05:31:52 +0000 http://localonliner.com/?p=55#comment-89242 This is definately a "race against time" scenario. All of the major SE's have geo-targeting down to a science. This is definately a “race against time” scenario. All of the major SE’s have geo-targeting down to a science.

]]> http://localonliner.com/2006/01/10/iypsearch-case-study-morris-comm/comment-page-1/#comment-35 Small Initiatives - Sensible Internet Design » Local search case study Tue, 10 Jan 2006 21:11:21 +0000 http://localonliner.com/?p=55#comment-35 [...] Worthy read: Peter Krasilovsky's case study on Morris Communications' rollout of local search/interactive Yellow Pages products. Here's a taste: "Revenues from Yellow Advantage aren’t critical to Morris’ bottom line today, although it has a positive return on investment. Strategically, it plays a more important role. It helps defend the papers from increasingly local-oriented search engines and Yellow Pages. At the same time, it extends the range of newspaper advertising to existing advertisers, and reaches out to small business customers that don’t normally advertise in the newspapers (or their Web sites)." - 4:11 pm 01/10/2006 | [...] [...] Worthy read: Peter Krasilovsky’s case study on Morris Communications’ rollout of local search/interactive Yellow Pages products. Here’s a taste: “Revenues from Yellow Advantage aren’t critical to Morris’ bottom line today, although it has a positive return on investment. Strategically, it plays a more important role. It helps defend the papers from increasingly local-oriented search engines and Yellow Pages. At the same time, it extends the range of newspaper advertising to existing advertisers, and reaches out to small business customers that don’t normally advertise in the newspapers (or their Web sites).” – 4:11 pm 01/10/2006 | [...]

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