Comments on: API’s ‘Newspaper Next’ Previewed http://localonliner.com/2006/07/05/api%e2%80%99s-%e2%80%98newspaper-next%e2%80%99-previews-at-media-giraffe/ Peter Krasilovsky's Fri, 18 May 2012 14:01:33 +0000 hourly 1 http://wordpress.org/?v= By: The Local Onliner » NewspaperNext: Reaching ‘Non-Consumers’ http://localonliner.com/2006/07/05/api%e2%80%99s-%e2%80%98newspaper-next%e2%80%99-previews-at-media-giraffe/comment-page-1/#comment-6480 The Local Onliner » NewspaperNext: Reaching ‘Non-Consumers’ Tue, 03 Oct 2006 23:31:57 +0000 http://localonliner.com/?p=135#comment-6480 [...] I previewed the $2 million study in July, and was very familiar with the analysis, since it didn’t vary much from earlier projects I had worked on in 2002-2003 as part of Borrell Associates. The basic takeaway remains the same: While newspapers are declining from mass market to boutique status, their parent companies remain capable of leveraging their strength in local markets to produce new products for reaching the growing ranks of non-consumers. [...] [...] I previewed the $2 million study in July, and was very familiar with the analysis, since it didn’t vary much from earlier projects I had worked on in 2002-2003 as part of Borrell Associates. The basic takeaway remains the same: While newspapers are declining from mass market to boutique status, their parent companies remain capable of leveraging their strength in local markets to produce new products for reaching the growing ranks of non-consumers. [...]

]]> By: snake http://localonliner.com/2006/07/05/api%e2%80%99s-%e2%80%98newspaper-next%e2%80%99-previews-at-media-giraffe/comment-page-1/#comment-3650 snake Thu, 06 Jul 2006 13:43:43 +0000 http://localonliner.com/?p=135#comment-3650 Jarvis and Rosen are of course entirely correct. Unless stockholders are willing to take smaller profits, there will be no real across-the-board innovation at newspapers. What other industry would allow the providers of their basic raw material to teeter on the edge of bankruptcy for years and whine when needed price increases are attempted? What other business spends such a miniscule amount on marketing and advertising? What other business pays so little to the people who generate the product's USP? Well at least the CEO's have kept their major conventions on U.S. soil - albeit at the most posh resorts they can find. Jarvis and Rosen are of course entirely correct. Unless stockholders are willing to take smaller profits, there will be no real across-the-board innovation at newspapers.

What other industry would allow the providers of their basic raw material to teeter on the edge of bankruptcy for years and whine when needed price increases are attempted?

What other business spends such a miniscule amount on marketing and advertising?

What other business pays so little to the people who generate the product’s USP?

Well at least the CEO’s have kept their major conventions on U.S. soil – albeit at the most posh resorts they can find.

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