Comments on: Ecommerce Portals Invest in Local Baby Sites http://localonliner.com/2006/07/31/ecommerce-portals-invest-in-local-baby-sites/ Peter Krasilovsky's Fri, 18 May 2012 14:01:33 +0000 hourly 1 http://wordpress.org/?v= By: Interactive in Chicagoland » Blog Archives » Modern Mom, Baskin Robbins in Local Launch http://localonliner.com/2006/07/31/ecommerce-portals-invest-in-local-baby-sites/comment-page-1/#comment-15371 Interactive in Chicagoland » Blog Archives » Modern Mom, Baskin Robbins in Local Launch Mon, 20 Nov 2006 12:55:20 +0000 http://localonliner.com/?p=159#comment-15371 [...] from the Local OnlinerModern Mom, a Los Angeles-based pioneer in the increasingly crowded “online moms” space, is launching 12 city guides on Wedensday (Nov. 15). Previews of LA, San Diego, San Francisco, Chicago, New York City and Washington D.C. are already up. These cities will be joined by Atlanta, Boston, Baltimore, Seattle, Minneapolis and Dallas (if my reading of the pinpoints on a 50 state map is correct). [...] [...] from the Local OnlinerModern Mom, a Los Angeles-based pioneer in the increasingly crowded “online moms” space, is launching 12 city guides on Wedensday (Nov. 15). Previews of LA, San Diego, San Francisco, Chicago, New York City and Washington D.C. are already up. These cities will be joined by Atlanta, Boston, Baltimore, Seattle, Minneapolis and Dallas (if my reading of the pinpoints on a 50 state map is correct). [...]

]]> By: The Local Onliner » Modern Moms Launches City Guides (via Baskin Robbins) http://localonliner.com/2006/07/31/ecommerce-portals-invest-in-local-baby-sites/comment-page-1/#comment-14373 The Local Onliner » Modern Moms Launches City Guides (via Baskin Robbins) Tue, 14 Nov 2006 19:33:29 +0000 http://localonliner.com/?p=159#comment-14373 [...] Modern Mom, a Los Angeles-based pioneer in the increasingly crowded “online moms” space, is launching 12 city guides on Wedensday (Nov. 15). Previews of LA, San Diego, San Francisco, Chicago, New York City and Washington D.C. are already up. These cities will be joined by Atlanta, Boston, Baltimore, Seattle, Minneapolis and Dallas (if my reading of the pinpoints on a 50 state map is correct). [...] [...] Modern Mom, a Los Angeles-based pioneer in the increasingly crowded “online moms” space, is launching 12 city guides on Wedensday (Nov. 15). Previews of LA, San Diego, San Francisco, Chicago, New York City and Washington D.C. are already up. These cities will be joined by Atlanta, Boston, Baltimore, Seattle, Minneapolis and Dallas (if my reading of the pinpoints on a 50 state map is correct). [...]

]]> By: Taylor Walsh http://localonliner.com/2006/07/31/ecommerce-portals-invest-in-local-baby-sites/comment-page-1/#comment-4418 Taylor Walsh Wed, 16 Aug 2006 14:19:49 +0000 http://localonliner.com/?p=159#comment-4418 I couldn't agree more with Pat McKenna's experience-laden comment about success for content-and-community-centric local verticals. When done well, these services will help identify, organize and complement conversations that are already going on among local vertical communities. I couldn’t agree more with Pat McKenna’s experience-laden comment about success for content-and-community-centric local verticals. When done well, these services will help identify, organize and complement conversations that are already going on among local vertical communities.

]]> By: Pat McKernna http://localonliner.com/2006/07/31/ecommerce-portals-invest-in-local-baby-sites/comment-page-1/#comment-4130 Pat McKernna Wed, 02 Aug 2006 16:01:12 +0000 http://localonliner.com/?p=159#comment-4130 C|Net's acquisition of urbanbaby.com isn't all that odd, especially considering that the mom market represents [url=http://www.bsmmedia.com/resources/marketresearch.php]$1.6 Trillion[/url] in purchasing power each year. But the company's buy into the "mom space" wasn't the first. On [url=http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060706005612&newsLang=en]July 5, 2006[/url], the Milwaukee Journal Sentinel purchased [url=http://www.milwaukeemoms.com]MilwaukeeMoms.com[/url], a parenting resource site that my wife and I co-founded in 2002 to serve parents like us raising children under six-years-old. Our exponential growth --driven entirely by word of mouth advertising among metro mothers -- wasn't by chance; [b] it was by relationship. [/b] We do what the overwhelming majoprity of marketers and advertisers neglect to do: speak to mothers in a language that imparts respect for the challenges of their daily life, structuring content around the narrow windows of time they deal with in managing the affairs of house and children. As any parent knows, satisfying a toddler can be a vexing endeavor that requires Mom to fill windows as narrow as 5 minutes. There simply isn't time for leisurely brand comparisons or listening to an array of dumbed down, stereotypic pitches for everyday staples. By necessity they will return to products, places and Web sites that make their lives "just a little bit easier." Whether or not C|Net can make the transition from servicing geeks to serving moms will turn on its ability to have an intimate understanding of a mom's life and to strike up a sincere dialogue with them in the cities UrbanBaby.com represents and to impart real value into their lives. One thing's for certain: sticking with UB's cookiecutter design will yield limited results. To serve the mom niche, local content and local voices are required, and that's where newspapers and local publications have a significant edge. --- Pat McKenna C|Net’s acquisition of urbanbaby.com isn’t all that odd, especially considering that the mom market represents [url=http://www.bsmmedia.com/resources/marketresearch.php]$1.6 Trillion[/url] in purchasing power each year. But the company’s buy into the “mom space” wasn’t the first. On [url=http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060706005612&newsLang=en]July 5, 2006[/url], the Milwaukee Journal Sentinel purchased [url=http://www.milwaukeemoms.com]MilwaukeeMoms.com[/url], a parenting resource site that my wife and I co-founded in 2002 to serve parents like us raising children under six-years-old. Our exponential growth –driven entirely by word of mouth advertising among metro mothers — wasn’t by chance; [b] it was by relationship. [/b] We do what the overwhelming majoprity of marketers and advertisers neglect to do: speak to mothers in a language that imparts respect for the challenges of their daily life, structuring content around the narrow windows of time they deal with in managing the affairs of house and children. As any parent knows, satisfying a toddler can be a vexing endeavor that requires Mom to fill windows as narrow as 5 minutes. There simply isn’t time for leisurely brand comparisons or listening to an array of dumbed down, stereotypic pitches for everyday staples. By necessity they will return to products, places and Web sites that make their lives “just a little bit easier.”

Whether or not C|Net can make the transition from servicing geeks to serving moms will turn on its ability to have an intimate understanding of a mom’s life and to strike up a sincere dialogue with them in the cities UrbanBaby.com represents and to impart real value into their lives. One thing’s for certain: sticking with UB’s cookiecutter design will yield limited results. To serve the mom niche, local content and local voices are required, and that’s where newspapers and local publications have a significant edge. — Pat McKenna

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