Comments on: Yahoo! Local Talks Merchant Offerings

By: The Local Onliner » Yahoo! Local: ‘We Now Have A Dozen Resellers’

The Local Onliner » Yahoo! Local: ‘We Now Have A Dozen Resellers’ — Thu, 24 Aug 2006 22:30:44 +0000

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By: Gib Olander

Gib Olander — Thu, 03 Aug 2006 14:18:37 +0000

There is a difference in definitions of organic local rankings and organic directory listings

When a person is talking about the local search world. There are organic website listings and there are organic directory listings (not sure if these are the exact terms)

The enhanced listing product can help your rankings in the directory listing just by the fact that you are offering more content, this content allows Yahoo! to assign your business listing some relevancy outside the category or SIC your business falls into.

As with most things in the search world more relevant content equals higher rankings. Whether that is for your website or your business directory listing.

By: Peter

Peter — Thu, 03 Aug 2006 06:03:48 +0000

Matt: Paul Levine is saying that the features associated with enhanced listings are so attractive that they typically double usage, and drive up organic rankings.

It has been widely whispered, of course, that people “buy” better rankings on Yahoo! While he didn’t explicitly say that there was no connection between better rankings and being a paid customer, he definitely seemed to imply that it is not a matter of paying.

By: Matt McGee

Matt McGee — Thu, 03 Aug 2006 05:39:08 +0000

Thanks for the write-up on this, Peter. Quick question on that very first sentence … are they saying the $10/month enhanced listing in Yahoo Local also helps their organic ranking? If so, I would assume just in the organic local rankings, yes? Any clarification would be helpful – thanks again!