Comments on: CitySearch Claims Advertisers Bring in $6k Per Year

By: Are Local Advertising Networks Doomed to Failure? - BlogSoop

Are Local Advertising Networks Doomed to Failure? - BlogSoop — Tue, 21 Aug 2007 13:10:26 +0000

[...] their advertiser base 20% year-over-year. Citysearch generates huge profits with their network of 50,000 advertisers charged, on average, $500 per month. These companies have managed to succeed even in the face of stagnating consumer interest in their [...]

By: The Local Onliner » CitySearch Pays Google $100 Million a Year?

The Local Onliner » CitySearch Pays Google $100 Million a Year? — Thu, 16 Nov 2006 23:37:31 +0000

[...] I read Bogatin religiously, but $100 million. Wow! That would probably be many times CitySearch’s estimated earnings. I batted this one up to CitySearch PR to see how they’d respond to that one. Characteristically, the PR folks wouldn’t say how much the IAC division actually spends, or even give me a ball park figure. But they assured me that the number from Bogatin’s sources is “grossly inflated.” [...]

By: The Local Onliner » Does CitySearch Really Pay Google $100 Million a Year?

The Local Onliner » Does CitySearch Really Pay Google $100 Million a Year? — Thu, 16 Nov 2006 23:36:52 +0000

By: Peter

Peter — Fri, 29 Sep 2006 21:20:16 +0000

I caught up with Neil Salvage, CitySearch’s new head of sales, at SES Local in Denver Sept. 29. Salvage says it is silly to talk about “$300 million” annual revenue, which is way too high. But he notes that advertisers in some categories are, indeed, budgeting in the $350-$500 per month range for the pay-for-click advertising. This figure can be further watered down to account for multiple location advertisers.

By: Peter

Peter — Fri, 08 Sep 2006 03:08:16 +0000

Here’s a comment from an executive who I won’t identify:

“Great posting! Do you think anybody ever explained the difference between mean, median and mode to the CS PR department?”