http://localonliner.com/2006/11/07/gannett-info-center-is-new-newsroom-blueprint/ Peter Krasilovsky's Fri, 18 May 2012 14:01:33 +0000 hourly 1 http://wordpress.org/?v= http://localonliner.com/2006/11/07/gannett-info-center-is-new-newsroom-blueprint/comment-page-1/#comment-70733 The Local Onliner » Wired’s Update on Gannett’s Information Center Mon, 13 Aug 2007 20:57:11 +0000 http://localonliner.com/?p=237#comment-70733 [...] Gannett’s “Information Center” project to overhaul its newspapers with user generated content and data-driven services is making some progress, per this month’s Wired magazine by Jeff Howe. Since I first reported on the initiative in November 2006, the company has zeroed in on Mom and College Age/Recent Grad sites – two demo groups that aren’t picking up the newspaper very often – online or off. [...] [...] Gannett’s “Information Center” project to overhaul its newspapers with user generated content and data-driven services is making some progress, per this month’s Wired magazine by Jeff Howe. Since I first reported on the initiative in November 2006, the company has zeroed in on Mom and College Age/Recent Grad sites – two demo groups that aren’t picking up the newspaper very often – online or off. [...]

]]> http://localonliner.com/2006/11/07/gannett-info-center-is-new-newsroom-blueprint/comment-page-1/#comment-55403 Too Late to Turn the Titanic - TomBritt.com - Internet marketing blog Mon, 02 Apr 2007 23:31:23 +0000 http://localonliner.com/?p=237#comment-55403 [...] A recent post by a local portal guru cites an employee memo from Gannett’s CEO Craig Dubow saying that “news and information will be delivered to the right media - be it newspapers, online, mobile, video or ones not yet invented - at the right time. Our customers will decide which they prefer.” [...] [...] A recent post by a local portal guru cites an employee memo from Gannett’s CEO Craig Dubow saying that “news and information will be delivered to the right media – be it newspapers, online, mobile, video or ones not yet invented – at the right time. Our customers will decide which they prefer.” [...]

]]> http://localonliner.com/2006/11/07/gannett-info-center-is-new-newsroom-blueprint/comment-page-1/#comment-13187 Gannett: When 24/7 Isn’t Enough « Screenwerk Fri, 10 Nov 2006 15:03:56 +0000 http://localonliner.com/?p=237#comment-13187 [...] Gannett is making a big push to reorganize its newsrooms, by merging online and print staffs and making them 24/7. It’s also seeking to make the news platform “agnostic,” as reported by Peter Krasilovsky earlier in the week. This Editor & Publisher article also goes into some of the organizational changes.Here’s data from Gannett corporate on the September performance of its publications. You can scrutinize the details. But, overall, the message is: print is down, online is up. As discussed many times in the past, the problem with online growth is two-fold: 1) online is much more competitive than offline and 2) newspapers don’t have the traffic or the inventory to shift lost print revenues entirely online. [...] [...] Gannett is making a big push to reorganize its newsrooms, by merging online and print staffs and making them 24/7. It’s also seeking to make the news platform “agnostic,” as reported by Peter Krasilovsky earlier in the week. This Editor & Publisher article also goes into some of the organizational changes.Here’s data from Gannett corporate on the September performance of its publications. You can scrutinize the details. But, overall, the message is: print is down, online is up. As discussed many times in the past, the problem with online growth is two-fold: 1) online is much more competitive than offline and 2) newspapers don’t have the traffic or the inventory to shift lost print revenues entirely online. [...]

]]> http://localonliner.com/2006/11/07/gannett-info-center-is-new-newsroom-blueprint/comment-page-1/#comment-12770 Tom Britt Thu, 09 Nov 2006 02:42:24 +0000 http://localonliner.com/?p=237#comment-12770 They are going to have big problems pulling this off. While they want to appear to be more local and "community focused", their business model is still heavily reliant upon classified ads and subscriptions, neither of which pay real well on the web. While they are at least realizing what needs to happen, their feeble attempt to turn the ship won't miss the iceberg. They are going to have big problems pulling this off. While they want to appear to be more local and “community focused”, their business model is still heavily reliant upon classified ads and subscriptions, neither of which pay real well on the web. While they are at least realizing what needs to happen, their feeble attempt to turn the ship won’t miss the iceberg.

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