Comments on: BackFence Update with CEO Susan DeFife

By: Interactive in Milwaukee » Blog Archives » Local Explorer & a Backfence Mention

Mon, 04 Jun 2007 21:16:49 +0000

[...] Indeed, just last year, BackFence signed to power the website for The Loudon Independent, a new startup paper in the County. Per Farhi, Loudon now has 11 weekly newspapers. [...]

By: The Local Onliner » WashingtonPost.Com Launches ‘Local Explorer’ Mapping Site

Mon, 04 Jun 2007 17:24:29 +0000

[...] Indeed, just last year, BackFence signed to power the website for The Loudon Independent, a new startup paper in the County. Per Farhi, Loudon now has 11 weekly newspapers. [...]

By: Press Gazette Blogs - Fleet Street 2.0 » links for 2006-11-14

Press Gazette Blogs - Fleet Street 2.0 » links for 2006-11-14 — Sat, 24 Mar 2007 18:53:58 +0000

[...] The Local Onliner: BackFence Update with CEO Susan DeFife Backfence chief exec Susan DeFife says the hyperlocal web site model is working. Ten per cent of people in its coverage areas have used the sites and 1 per cent have posted to them. (tags: backfence community socialnetworks local) [...]

By: Earlpearl

Earlpearl — Tue, 21 Nov 2006 21:41:29 +0000

This is great coverage. I’ve a small business in the DC area and have been approached by backfence with regard to advertising. I’ve been looking for commentary, evaluation, etc.

Thanks for your insights. And as one commentator noted….are the advertisers getting value.

By: Success and Scale for Local Online Services at Front Porch

Success and Scale for Local Online Services at Front Porch — Tue, 21 Nov 2006 00:43:38 +0000

[...] Recently, Peter Krasilovsky noted in The Local Onliner that Backfence.com is finding success with it’s “hyper-local” online newspapers (content supplied by local volunteers). Backfence attracted a $3M investment over the last year and now is operating in 13 communities. Further… Usage-wise, more than 10 percent of local residents in the site’s communities are logging on, and one percent are posting. “We don’t have as many posts as we’d like to have,” but the site has made real inroads in its communities, she says. [...]

By: Martin Stabe » links for 2006-11-14

Martin Stabe » links for 2006-11-14 — Tue, 14 Nov 2006 17:22:54 +0000

By: AhmedF

AhmedF — Mon, 13 Nov 2006 17:53:13 +0000

Very interesting – the question is, are the advertisers getting their value? Or I guess more importantly – do they ‘feel’ they are getting a good enough return?

By: links for 2006-11-10 « timtowle

links for 2006-11-10 « timtowle — Fri, 10 Nov 2006 23:48:14 +0000

[...] BackFence Update with CEO Susan DeFife “We set out to prove three things,” she says. “That the community will come. That they’ll buy advertising. And that the sites can scale.” Based on those criteria, the company is succeeding… (tags: local backfence ads community socialnetworks verticalnet) [...]

By: Interactive in Chicagoland » Blog Archives » BackFence Update with CEO Susan DeFife

Fri, 10 Nov 2006 18:43:36 +0000

[...] from the Local Onliner, November 9th, 2006 [...]