Comments on: Modern Mom, Baskin Robbins in Local Launch

By: Beth Aldrich

Beth Aldrich — Sun, 07 Jan 2007 04:21:43 +0000

I agree with you about the “crowded” mom’s space on the web, however the Modern Mom’s website really offers an organized approach to much-needed information. Thank you for sharing this site with us. I’d like to share our site with you, http://www.ForHerInformation.com ; a site for the conscious-minded woman. Our national PBS TV series and quarterly publication are also featured on our site, along with our new radio show and online newsletter.

It’s all about “community” for women; sharing ideas and solutions that fit into our busy lives.

Enjoy,
Beth Aldrich
Founder
For Her Information Media

By: Yvonne

Yvonne — Wed, 22 Nov 2006 16:14:02 +0000

Just thought I’d give you the heads up about momready.com’s unique partnership with the Geffen Playhouse Saturday Scene by searching for Kid Reporters to review their 2006 – 2007 season of plays. momready.com, a leading online parenting magazine that offers tips and topics for busy parents, with a bit of humor mixed in, has partnered with the Geffen Playhouse in Los Angeles, California to launch the momready.com’s Kid Reporter for Saturday Scene at the Geffen Playhouse program.

This is a unique opportunity for children 6 years and older to be selected as the “Kid Reporter” for an upcoming performance during the Geffen Playhouse Saturday Scene 2006-2007 season. momready.com editor and CEO, Elisa Taub says, “We are extremely excited about our collaboration with the Geffen Playhouse. My two children have always enjoyed the Saturday Scene and I can’t think of a better way to engage kids in theatre. We look forward to providing great Kid Reporters.”

For each show, momready.com will provide a Kid Reporter to be randomly pre-selected through a “contest” that will be announced on momready.com. To enter your child, log onto momready.com and fill out the “momready Kid Reporter at the Geffen” form. Parents may enter more than one child and need only sign up once, as names will be stored for all future momready.com Kid Reporter at the Geffen drawings. Subscription to momready.com is free, with informative, bite-sized articles delivered directly to your e-mail box, Monday – Friday. Subscribers are eligible for unique giveaways, contests and special sales.

momready will provide the “Kid Reporter” with fun questions about the performance they attend and/or the world of theater. The answers will be “lightly edited” as their article will be published in the next Geffen Playhouse Saturday Scene Performances playbill and in a designated section on momready.com. For safety and confidentiality, no last names will be used, just the child’s first name and age.

By: Interactive in Chicagoland » Blog Archives » Modern Mom, Baskin Robbins in Local Launch

Fri, 17 Nov 2006 13:59:52 +0000

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By: Andy Vogel

Andy Vogel — Fri, 17 Nov 2006 13:56:44 +0000

Peter, there is a huge difference in quality of content in the “moms” space. Local sites like MilwaukeeMoms.com are sites that were founded by moms in localities where there was a true need. National sites like ParentsConnect and ClubMom are really just another iteration of city guides.

The difference being appointed city info/reporter types that are employed by the national sites vs. the growing number of mothers who feel marginalized by marketers and feel it’s their obligation to inform others in their own community.

I don’t think anybody’s particularly close, although I’d like to think that we’re heading in the right direction here at backfence, but gaining an engaged local audience takes a tremendous amount of genuine outreach. That can only be done by locals in small local geographies, or in very specific verticals.

“Moms” is simply too big, but it sure will draw lots of ad dollars.

By: Dueling Mom Sites « Screenwerk

Dueling Mom Sites « Screenwerk — Wed, 15 Nov 2006 19:31:48 +0000

[...] Peter Krasilovsky blogs about yet another new mom-oriented site, called Modern Mom, which is launching 12 city guides today. Just add them to the growing list of competitors: [...]