Comments on: Richard Rosen’s Primer on Call Measurement

By: Mobile Advertising: Click-to-Call | HOOKED ON MOBILE

Mobile Advertising: Click-to-Call | HOOKED ON MOBILE — Tue, 26 May 2009 21:39:43 +0000

[...] the moment is not very clear and from what I understood very expensive to correlate. According to Richard Rosen – “Call measurement requires an investment in dedicated phone numbers and some type of usage [...]

By: Private Jets WebLog » Blog Archive » Target Visibility

Private Jets WebLog » Blog Archive » Target Visibility — Sat, 04 Aug 2007 10:37:19 +0000

[...] The Local Onliner » Richard Rosen’s Primer on Call Measurement … rate of calls; and the viability of Web-related tie-ins such as click to call and pay per call. … calls can be monetized, publishers need to begin testing adoption of click to talk and/or call tracking … http://localonliner.com/?p=245 [...]

By: The Local Onliner » FastCell411, IllumiCell Seek Faster SME Responses

The Local Onliner » FastCell411, IllumiCell Seek Faster SME Responses — Mon, 11 Jun 2007 22:54:49 +0000

[...] FastCall founder Richard Rosen, who formerly worked with Jambo and CallSource, claims the survey shows why “people who use the Internet for local search will almost always go offline for their transaction. To truly satisfy a consumer’s local search – particularly on a mobile device – providers need to deliver merchants who are in business and available. That starts with answering consumers’ phone calls.” [...]

By: The Local Onliner » Exec Changes at Insider Pages, Merchant Circle

The Local Onliner » Exec Changes at Insider Pages, Merchant Circle — Mon, 20 Nov 2006 18:55:40 +0000

[...] A favorite hobby of mine is reading the industry’s tea leaves via the comings and goings of execs at different local companies. Today I am mulling over the departure of InsiderPages VP of Business Development Andrew Shotland, and Merchant Circle Chairman and CEO Ben Smith’s assumption of the top job at Borland’s Code Gear – although Smith is keeping his title at Merchant Circle. Last week, I noted the departure of VP Richard Rosen from Jambo and VP Mark Potts from BackFence. [...]

By: Tracking and measuring calls from internet marketing campaigns | Mike The Internet Guy’s Blog

Fri, 17 Nov 2006 19:18:22 +0000

[...] Peter Krasilovsky has a great analysis on his blog about the current state of call tracking for internet marketing campaigns. One solution that I use for my clients currently is from Grand Central. Grand Central gives you a free local number and provides a wide array of call features and call tracking. Currently it is still in beta and remains free. I don’t recall what the pricing will be after the official launch, however I remember it being something reasonable that my clients could deal with. [...]