Comments on: Gannett Launches Search Initiative

By: Internet Marketing

Internet Marketing — Wed, 09 Apr 2008 03:31:15 +0000

I didn’t see the post mention anything about mobile marketing, or SMS marketing. I think people also use this to search stuffs, and there will be advertisers who interested in this.

By: Jeff Grow

Jeff Grow — Sat, 27 Jan 2007 01:10:48 +0000

This is a pretty appropriate area for these guys (incumbent local media companies) to be investing and a good way to monetize their existing market position. There’s pretty good demand and a large market that local media has a distinct advantage in selling to. It also isn’t clear that there’s an easy way to “craigslist” away this local advertising revenue stream as there are still reasonable back-end costs involved. It will be interesting to see how this shakes out. Can the local media companies organize their go-to-market efforts with appropriate focus and resolve?

By: Gannett Pursues Small Businesses at Front Porch

Gannett Pursues Small Businesses at Front Porch — Thu, 25 Jan 2007 04:24:28 +0000

[...] The Local Onliner reports today: Gannett, via its Planet Discover subsidiary, says it will start providing its newspapers and TV stations with search marketing help… In the last six months, newspapers have begun to really embrace search and extending their marketplace to the small businesses, he [Planet Discover Head Terry Millard] notes. The end goal, Millard adds, is to expand the advertiser base. While Planet Discover’s local search guides compete with Yellow Pages, “it isn’t all Yellow Pages,” he emphasizes. There is a layer of media below that: the community shoppers, things like that. There is a huge market of businesses that aren’t going to spend $3,500 a year,” the average for Yellow Pages buys. “But they’ll spend $100 a month.” [...]