Comments on: NAA Coverage: Assessing Retailer Opportunities http://localonliner.com/2007/02/05/naa-coverage-assessing-retailer-opportunities/ Peter Krasilovsky's Thu, 02 Feb 2012 19:44:34 +0000 hourly 1 http://wordpress.org/?v= By: Newspapers attract Retailers with Online Offerings at Front Porch http://localonliner.com/2007/02/05/naa-coverage-assessing-retailer-opportunities/comment-page-1/#comment-43061 Newspapers attract Retailers with Online Offerings at Front Porch Tue, 06 Feb 2007 00:44:21 +0000 http://localonliner.com/?p=309#comment-43061 [...] The Local Onliner reports today: The decline of their ad share with retailers has newspapers worried to death. But several execs speaking at the NAA marketing conference last week in Las Vegas said they can bring retailers back into the fold with special vertical sites. [...] [...] The Local Onliner reports today: The decline of their ad share with retailers has newspapers worried to death. But several execs speaking at the NAA marketing conference last week in Las Vegas said they can bring retailers back into the fold with special vertical sites. [...]

]]> By: Jim Michels http://localonliner.com/2007/02/05/naa-coverage-assessing-retailer-opportunities/comment-page-1/#comment-42849 Jim Michels Mon, 05 Feb 2007 18:09:01 +0000 http://localonliner.com/?p=309#comment-42849 Peter, thanks for the report on this. One thing I'd like to clarify is that our website is www.tristatehomeshow.com not the Evansville Homes 4U, which is a competitor site. Also, I'd like to clarify the revenue on enhanced listings. Rate card rate is $29.95 and we have sold several at that, but there are also discounts bundled with several programs that, at least for the first year, would drop the average rate down into the lower $20s and bring that revenue down to more like $33-35k. It is still all new revenue and we expect that we may be able to bring that average rate up in year two. We have several other advertising revenue opportunities with the site. Jim Michels Peter, thanks for the report on this. One thing I’d like to clarify is that our website is http://www.tristatehomeshow.com not the Evansville Homes 4U, which is a competitor site.

Also, I’d like to clarify the revenue on enhanced listings. Rate card rate is $29.95 and we have sold several at that, but there are also discounts bundled with several programs that, at least for the first year, would drop the average rate down into the lower $20s and bring that revenue down to more like $33-35k. It is still all new revenue and we expect that we may be able to bring that average rate up in year two. We have several other advertising revenue opportunities with the site.

Jim Michels

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