http://localonliner.com/2007/03/01/it%e2%80%99s-official-citysearch-buys-insiderpages/ Peter Krasilovsky's Thu, 02 Feb 2012 19:44:34 +0000 hourly 1 http://wordpress.org/?v= http://localonliner.com/2007/03/01/it%e2%80%99s-official-citysearch-buys-insiderpages/comment-page-1/#comment-62160 » CitySearch bails out InsiderPages: What’s the deal? | Digital Markets | ZDNet.com Tue, 22 May 2007 22:36:12 +0000 http://localonliner.com/?p=327#comment-62160 [...] Peter Krasilovsky goes behind both Insider Pages and CitySearch numbers, reviews numbers that is: The freshness of Insider’s reviews has been a question mark. The company has been citing the “600,000“ level for about a year. While it quickly ramped up its gross number of reviews by handing out $10 Starbucks cards to writers of ten reviews, the growth seemed to stop when it stopped handing out the cards (and similar promotions)… CitySearch itself has been expunging dated reviews from its database, some going back several years. The number of its remaining reviews come to 400,000. Together, the two sites will have one million. [...] [...] Peter Krasilovsky goes behind both Insider Pages and CitySearch numbers, reviews numbers that is: The freshness of Insider’s reviews has been a question mark. The company has been citing the “600,000“ level for about a year. While it quickly ramped up its gross number of reviews by handing out $10 Starbucks cards to writers of ten reviews, the growth seemed to stop when it stopped handing out the cards (and similar promotions)… CitySearch itself has been expunging dated reviews from its database, some going back several years. The number of its remaining reviews come to 400,000. Together, the two sites will have one million. [...]

]]> http://localonliner.com/2007/03/01/it%e2%80%99s-official-citysearch-buys-insiderpages/comment-page-1/#comment-54415 The Local Onliner » Local ‘07: Peter Horan, IAC Mon, 26 Mar 2007 21:47:36 +0000 http://localonliner.com/?p=327#comment-54415 [...] IAC recently purchased InsiderPages, which “is a viral business model married with a more traditional business model” – CitySearch. “City is more urban, more trendy,” says Horan. “Insider is a little more house and garden, more soccer mom. That’s ok. People are shopping for authorities that sound and act like them. They want highly tailored communities. A flavor pill.” [...] [...] IAC recently purchased InsiderPages, which “is a viral business model married with a more traditional business model” – CitySearch. “City is more urban, more trendy,” says Horan. “Insider is a little more house and garden, more soccer mom. That’s ok. People are shopping for authorities that sound and act like them. They want highly tailored communities. A flavor pill.” [...]

]]> http://localonliner.com/2007/03/01/it%e2%80%99s-official-citysearch-buys-insiderpages/comment-page-1/#comment-49645 Mark Metz Fri, 02 Mar 2007 14:43:40 +0000 http://localonliner.com/?p=327#comment-49645 We've done something similar with earning prizes for writing reviews to great success. Was it too costly for Insider Pages to continue the program? We’ve done something similar with earning prizes for writing reviews to great success. Was it too costly for Insider Pages to continue the program?

]]> http://localonliner.com/2007/03/01/it%e2%80%99s-official-citysearch-buys-insiderpages/comment-page-1/#comment-49597 Two More Cents on CitySearch/Insider Pages » Small Business SEM Fri, 02 Mar 2007 06:46:09 +0000 http://localonliner.com/?p=327#comment-49597 [...] Peter Krasilovsky [...] [...] Peter Krasilovsky [...]

]]> http://localonliner.com/2007/03/01/it%e2%80%99s-official-citysearch-buys-insiderpages/comment-page-1/#comment-49554 IAC buys Insider Pages - Huh? - Naffziger’s Net Thu, 01 Mar 2007 22:55:42 +0000 http://localonliner.com/?p=327#comment-49554 [...] Update: I added that both Citysearch and InsiderPages were started at Idealab. Peter Krasilovsky at LocalOnliner also notes that Citysearch has purged nearly 80% of their reviews and currently has 400,000. [...] [...] Update: I added that both Citysearch and InsiderPages were started at Idealab. Peter Krasilovsky at LocalOnliner also notes that Citysearch has purged nearly 80% of their reviews and currently has 400,000. [...]

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