Comments on: Local ’07: SEO/SEM for Little Guys http://localonliner.com/2007/03/20/local-07-seosem-for-little-guys/ Peter Krasilovsky's Fri, 18 May 2012 14:01:33 +0000 hourly 1 http://wordpress.org/?v= By: Earlpearl http://localonliner.com/2007/03/20/local-07-seosem-for-little-guys/comment-page-1/#comment-53786 Earlpearl Sat, 24 Mar 2007 17:09:53 +0000 http://localonliner.com/?p=338#comment-53786 There remain many categories out there where SEM's can still show well within logical searches in the SE's. It's possible with or without aggregators and should include ppc. I've done it for 3 years. Most businesses will be found off of an enormous variety of phrases that include a wide variety of business terms and a wide variety of relevant geographical terms. In this manner businesses can be found both in organic searches and off of versions of SE local (or google maps). In one example my regional business gets about 1,000 SE/visits month from a variety of logical queries that combine logical geo phrases and variations on our main business terms. Of interest, typically within any one month, no one term will show more than 20 visits. The long tail is a great way to attract business and convertable business. Dave There remain many categories out there where SEM’s can still show well within logical searches in the SE’s. It’s possible with or without aggregators and should include ppc.

I’ve done it for 3 years.

Most businesses will be found off of an enormous variety of phrases that include a wide variety of business terms and a wide variety of relevant geographical terms. In this manner businesses can be found both in organic searches and off of versions of SE local (or google maps).

In one example my regional business gets about 1,000 SE/visits month from a variety of logical queries that combine logical geo phrases and variations on our main business terms. Of interest, typically within any one month, no one term will show more than 20 visits.

The long tail is a great way to attract business and convertable business.

Dave

]]> By: Dorab Patel http://localonliner.com/2007/03/20/local-07-seosem-for-little-guys/comment-page-1/#comment-53473 Dorab Patel Fri, 23 Mar 2007 05:12:06 +0000 http://localonliner.com/?p=338#comment-53473 Hi Peter. One of the points we made in the presentation was that individuals, for the most part, are better served by working with aggregators rather than doing PPC by themselves. On the organic side, individuals have a better shot at doing better for themselves --- but they'd have to work pretty hard at it. Hi Peter. One of the points we made in the presentation was that individuals, for the most part, are better served by working with aggregators rather than doing PPC by themselves. On the organic side, individuals have a better shot at doing better for themselves — but they’d have to work pretty hard at it.

]]> By: Drilling Down on Local ‘07 link-o-rama » Small Business SEM http://localonliner.com/2007/03/20/local-07-seosem-for-little-guys/comment-page-1/#comment-53243 Drilling Down on Local ‘07 link-o-rama » Small Business SEM Wed, 21 Mar 2007 04:41:31 +0000 http://localonliner.com/?p=338#comment-53243 [...] Peter K.: Local ‘07: SEO/SEM for Little Guys [...] [...] Peter K.: Local ‘07: SEO/SEM for Little Guys [...]

]]> By: Mike Belasco http://localonliner.com/2007/03/20/local-07-seosem-for-little-guys/comment-page-1/#comment-53208 Mike Belasco Tue, 20 Mar 2007 19:41:40 +0000 http://localonliner.com/?p=338#comment-53208 Peter, There is always PiggyBack SEO as well. I actually wrote and published a post last night concerning this subject: http://www.firstpagefitness.com/blog/2007/03/19/if-you-cant-beat-em-join-em-the-art-of-piggyback-seo/ Peter,
There is always PiggyBack SEO as well. I actually wrote and published a post last night concerning this subject: http://www.firstpagefitness.com/blog/2007/03/19/if-you-cant-beat-em-join-em-the-art-of-piggyback-seo/

]]> By: will hawken http://localonliner.com/2007/03/20/local-07-seosem-for-little-guys/comment-page-1/#comment-53194 will hawken Tue, 20 Mar 2007 16:49:01 +0000 http://localonliner.com/?p=338#comment-53194 Oh by the way... here is there sight (twist my arm), mccannrealtors.com Oh by the way… here is there sight (twist my arm), mccannrealtors.com

]]> By: will hawken http://localonliner.com/2007/03/20/local-07-seosem-for-little-guys/comment-page-1/#comment-53193 will hawken Tue, 20 Mar 2007 16:45:45 +0000 http://localonliner.com/?p=338#comment-53193 The little guy is getting screwed in this internet age. What happened to the mom and pop shops that took care of you. I use these guys for all my rentals on the South Jersey Shore. They've been around for 70 years (before television or the internet) and know the area because they live there. I've been using them for years without a hitch. The little guy is getting screwed in this internet age. What happened to the mom and pop shops that took care of you. I use these guys for all my rentals on the South Jersey Shore. They’ve been around for 70 years (before television or the internet) and know the area because they live there. I’ve been using them for years without a hitch.

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