Peter Krasilovsky's

Local Onliner

Jul 15
2007

Local Onliner Bookshelf: ‘The Ghost Map’

If you are looking for a great read, pick up “The Ghost Map” from Outside.in co-founder Steven Johnson. The book. published in November, poignantly tells the story of how an amateur scientist and a clergyman use their knowledge of a local neighborhood in London to track down the root causes of a major Cholera breakout in 1854.

The cause of the breakout had defied the city’s health professionals, who were looking for the wrong clues (‘environment,” not “water”), and blind to what was basically in front of their noses. By interviewing local residents about their less-than-obvious water consumption habits, the scientist and clergyman figure out that the disease spread from a water pump on Broad Street. Johnson concludes that it was the scientist’s ability to draw maps of the victim’s residences, and their proximity to the water pump that solved the mystery, and perhaps, thousands of future lives by preventing future cholera breakouts.

This beautifully-written book takes its place on my bookshelves among the great mysteries. It adds great perspective on research planning, and throws in some biology, geography, and urban planning, too. (For more on Johnson’s work and views on local, read an interview I did with him last November).

  • 1
  • 0

Leave a Reply

Your email address will not be published. Required fields are marked *

*

  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

  • Archives

  • Tag Cloud