Peter Krasilovsky's

Local Onliner

Jul 19
2007

Local. Com Buys Premier Guide, Adds 350 Sites

Local.com will get wide distribution among small newspapers via its $2 million acquisition of PremierGuide, which provides local search services to 350 sites, including the twin powers of CNHI and Gatehouse. It also gets into The Washington Post — and a bunch of geo- domain sites, TV stations and radio stations. The sites will be added to Local.com’s existing network of 50 sites.

Under terms of the deal, PremierGuide leader Malcolm Lewis becomes VP of Private Label for Local.com. The deal marks the end of PremierGuide’s separate effort, which provided free licensing to local and vertical sites in exchange for revenue share. Premier Guide also made money from Google AdSense – but obviously, not enough. PremierGuide will be positioned as complementary to Local.com’s LocalConnect product.

Since its founding in 2003, PremierGuide has been something of a pioneer in local search. It was among the first to build out vertical sites (for home theater and others), to power local search for a newspaper (i.e. The Sacramento Bee) and to introduce micro-sites.

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  1. Brilliant move by Local.com execs. The stock is going to be a monster, this acquisition along with those slick patents make this company one to watch.

  2. You have my personal phone number listed for “Paradise Ford” located in Cocoa, FL. I do not appreciate the numerous calls looking for a Ford dealership. How do I get you to change your incorrect listing?

  3. The following listing is NOT CORRECT!
    Midtown Apartments
    2721 Midtown Court
    Palo Alto, CA 94303
    (650)327-4774

    The above is information is for Midtown Court Apartments. WE DO NOT WISH TO BE LISTED.

    Correct information for Midtown Apartments is:

    Midtown Apartments
    2727 Midtown Court
    Palo Alto, CA 94303
    (650) 967-6734

    Midtown Apartments

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    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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