Yahoo! Local has launched its first complete update in two years – or before the user generated content revolution really kicked in. The new update was in the works before new GM Jennifer Dulski got on board, and makes a good site even better. But it is largely an evolutionary step, rather than a revolutionary […]
Monthly Archives: August 2007
Wired’s Update on Gannett’s Information Center
August 13, 2007 – 8:56 pm
Gannett’s “Information Center” project to overhaul its newspapers with user generated content and data-driven services is making some progress, per this month’s Wired magazine piece by Jeff Howe. Since I first reported on the initiative in November 2006, the company has zeroed in on Mom and College Age/Recent Grad sites – two demo groups […]
Bill Day: ‘My Role as Marchex’s Chief Media Officer’
August 10, 2007 – 7:26 pm
Web exec Bill Day, who formerly led WhenU (a behavioral targeting firm), About.com and Prodigy, was announced yesterday as Marchex’s new Chief Media Officer (an interesting title). The position is a new one for the publicly-owned company, which isn’t well understood, but has considerable local assets, including 100,000 vertical domains, an ad network, and […]
Marchex Pays $20 Million for VoiceStar
August 9, 2007 – 9:40 pm
Marchex continues to expand its local advertising and content capabilities with its acquisition of VoiceStar, the pay-per-call and call tracking company. The VoiceStar acquisition adds more than 100 local advertiser aggregators, including Comcast, The Cobalt Group, R.H. Donnelley/Dex, and YellowBook USA to Marchex’s current partner roster, which includes AT&T and Yellowpages.com.
Marchex also said that […]
LexisNexis, Ingenio add Lawyer Pay-Per-Call
August 9, 2007 – 9:05 pm
Lawyers will be offered a chance to sign up for pay per call advertising via a new relationship formed between Ingenio, the pay per call company, and LexisNexis, the legal publisher. Advertisers on the newly-created LexisNexis Martindale-Hubbell Attorney Match service will be offered a chance to target consumers in a number of ways, including […]
ValPak.com Adds Web 2.0 Features
August 8, 2007 – 9:40 pm
Coupon giant Valpak has overhauled its website using Ajax and other features to make its online coupons download faster, and searchable by distance, maps and category. The overhaul is the 15 person division’s sixth since 1998. ValPak, “the blue envelope company,” is owned by Cox Target Marketing.
“It’s all about relevancy for the consumer,” notes […]
Murdoch Inherits Dow Jones’ Local Properties
August 7, 2007 – 9:04 pm
It would be a stretch to think that Rupert Murdoch was pining for more local services when he bid $5 billion for Dow Jones. Mostly, he wanted The Wall Street Journal (and will take MarketWatch).
Nevertheless, Dow Jones comes complete with some notable local properties. Its Ottaway newspaper division has 28 titles in the […]