Chevrolet hasn’t always been seen as the most environmentally-friendly company.
But it hopes to rectify the situation with a helpful “gas-friendly to gas-free” advertising insert in Wired. The insert is printed “using 35% post-consumer waste, utilizing 100% hydroelectricity, eliminating 100,000 pounds of greenhouse gases.”
The insert touts five things Chevy is “doing right now to […]
Monthly Archives: September 2007
Chevy’s Eco- Campaign: ‘Boycott Yellow Pages’
September 28, 2007 – 10:14 pm
CitySquares Targets “In Between” Neighborhoods
September 28, 2007 – 9:38 pm
After two years in operation, CitySquares hasn’t necessarily broken out of the box. But Beantown’s neighborhood-centric directory of local businesses has got about $1 million in venture funding; almost 400 advertisers paying roughly $600 a year, mostly for “deluxe” business profiles; and an 88 percent renewal rate.
In mid-October, CitySquares is going to re-launch using […]
Clips from DEMO Fall: FastCall411 and AgendiZe
September 27, 2007 – 7:08 pm
I don’t know if I like DEMO’s whole concept of “all demos, all the time”…..and that companies pay to be on the podium – apparently, $18,500 for three tickets and six minutes, per Jason Calacanis, who runs the competitive show, TechCrunch40. Jason makes the salient point that only funded companies can afford to pay […]
Local Onliner Bookshelf: ‘Everything is Miscellaneous’
September 26, 2007 – 11:04 pm
Don’t shoot me, but I’ve got to say: “search” is just the end result. The essential building block is “cataloging.”
To this end, David Weinberger (The Cluetrain Manifesto), has published “Everything is Miscellaneous.” It is the best book I’ve read about how we find, classify and prioritize information about information (meta data).
The book takes readers […]
Deerfield, NH’s ‘Forum’ Takes on Local Paper
September 25, 2007 – 10:42 pm
At first, there was no news coverage for the 15,000 residents of a central coastal New Hampshire area including the little villages of Deerfield, Candia, Northwoods and Nottingham. Manchester’s Union Leader, a family-owned paper that is fairly notorious for its politically-charged, NH primary coverage every four years, basically ignored the area.
But then three years ago, […]
$1 Million is the New $3 Million…..
September 25, 2007 – 9:27 pm
Belated congratulations to our friend Sebastien Provencher and his Praized Media team for getting $1 million from Garage Ventures Technology Canada. That’s $1 million Canadian…..better than greenbacks right now.
Here’s all they’ll say about it, publicly or privately. “Praized is a social media company developing software that connects blogs, social networks, and local search in ways […]
Zillow Valuation Now $350 Million
September 21, 2007 – 1:01 am
Zillow has landed $30 million in new financing, which comes on top of the $57 million already raised. The new round values the 155 employee “Zestimate” provider at $350 million, according to reporting by Rebecca Buckman at The Wall Street Journal.
CFO Spencer Rascoff called to provide some color to a fairly complete profile […]