Idearc has purchased localsearch.com from American Town Networks, and will presumably use it as the foundation of a new local search destination to feed off its SuperPages.com site. Under terms of the deal, Idearc is paying $3.3 million in cash for the URL and an unstated interest in American Towns itself, a 10 employee site […]
Monthly Archives: September 2007
Amateur Sports Sites Jumpstarting Vertical Models
September 12, 2007 – 12:06 am
Amateur sports and lifestyle services are great vertical categories that are generally worth many times more in their own wrapping than in a magazine, newspaper or Yellow Pages.
Active Networks, whose leadership and original funding have some roots from IAC, has been a longtime leader in the space. Mostly, its focused on the reservation category for […]
Grayboxx CEO: OK, Burlington Probably ‘Too Small’
September 10, 2007 – 6:06 pm
Grayboxx Founder Bob Chandra responded, via phone, to criticisms of the site’s launch in Burlington,VT, which resulted in a lot of off-the-mark rankings. Chandra acknowledged that Burlington, (population 38,000, with a metro area of about 130,000), may be “too small” to fully leverage his company’s sources of data, which treats all mentions as an indication […]
AgendiZe Deal Gives Yellow Book (Up to) 66 Platforms
September 5, 2007 – 9:51 pm
Yellow Book today joined Canada’s YPG in launching AgendiZe, the service that captures Yellow Pages and Classifieds info and puts it on up to 66 media platforms for recall. On deck for implementation is Belo’s Dallas Morning News. I wrote an extensive post about the service last year.
Yellow Book’s implementation is no great surprise. […]
Market Hardware Targeting SMBs via Vertical Focus
September 4, 2007 – 4:51 pm
If we’ve learned anything in ten years, it’s that building SMB websites is one tough business. There’s huge churn and heavy competition. Increasingly, there is also more focus on SEO, SEM and promotions. And “easy” paths to riches via association and chamber of commerce resell deals are never really easy. In my experience, most of […]