Several auto dealers at JD Power’s Automotive Internet Roundtable Oct. 17-19 in Las Vegas said they were bullish on using online and expect its share of their marketing budget to climb. They also expect online to lead them deeper into new growth areas, such as services and parts.
At the same time, they thought paid […]
Monthly Archives: October 2007
Auto Dealers Discuss Online
October 18, 2007 – 11:45 pm
Scripps Splits Up: Internet Goes with Cable Nets
October 16, 2007 – 10:56 pm
Splitting up a company’s assets is quite an exercise. You try to maximize synergies, position for the future, and get buy-in from Wall Street and the IRS.
At the beginning of October, that’s what Belo did. As I reported, Belo put its newspapers with its Internet properties. And its TV stations were put in a […]
SuperPages.com Rolls Out Video (with Twists)
October 16, 2007 – 6:02 pm
Idearc’s SuperPages.com is rolling out video around the U.S. after a limited test of sales channels and production in Seattle, San Francisco and L.A. The tests, which Kelsey’s Charlie Laughlin reported on in July, involved fewer than 100 customers.
Unlike Citysearch, which offers “free” video production in exchange for long term contracts, SuperPages is going the […]
Early Stats from ‘Jax Say Hello’ Free DA Service
October 16, 2007 – 4:15 am
Are newspapers a good candidate to drive the free Directory Assistance market? Say Hello leader Jim Geddes hopes so.
His theory, which I have previously reported on, is that newspapers are ideally positioned to rule Free DA. They have the promotional power that comes with daily circulation, and they are closely identified with content […]
Survey: ‘Local Search’ Broader than ‘Google’
October 11, 2007 – 9:23 pm
A new survey of 2,000 consumers by Nielsen/Netratings for WebVisible found that 86 percent of those surveyed used the Internet to find a local business from which to shop, a dramatic rise from a similar survey from last year where it was 70 percent.
Most of the respondents — 74 percent – said they use a […]
‘CMR Gateway’ Places Nat’l Ads in Indie Yellow Pages
October 10, 2007 – 6:26 pm
National advertising dollars remain mostly elusive for independent Yellow Pages publishers. They get just five percent of total revenues from national, as opposed to 14 percent for incumbent publishers.
But working to change the situation is the CMR Gateway, an effort placing national advertising from Certified Marketing Rep firms such as TMP, Wahlstrom and others […]
BigTribe: Mapping POI Right INTO Banners
October 9, 2007 – 11:42 pm
I’m not as big on the impact of maps on the local eco-sphere as some others. But here’s something that really knocks me out: a banner tool by BigTribe that lets advertisers post a map of local points of origination (franchise locations, etc.)
BigTribe’s mapping can either be built right into the ad, or generated […]