http://localonliner.com/2007/11/02/gannett%e2%80%99s-metromix-investment-under-10-million/ Mon, 08 Mar 2010 21:43:17 -0600 http://wordpress.org/?v=abc hourly 1 http://localonliner.com/2007/11/02/gannett%e2%80%99s-metromix-investment-under-10-million/comment-page-1/#comment-80004 Tribune and Gannet’s Mteromix Joint Venture « State of Local Fri, 09 Nov 2007 21:48:39 +0000 http://localonliner.com/?p=512#comment-80004 [...] Mteromix Joint Venture Posted November 9, 2007 Newspapers are continuing to build consortiums online, but the same thing is not happening as quickly with other broadcast media. Why? Because the [...] [...] Mteromix Joint Venture Posted November 9, 2007 Newspapers are continuing to build consortiums online, but the same thing is not happening as quickly with other broadcast media. Why? Because the [...]

]]> http://localonliner.com/2007/11/02/gannett%e2%80%99s-metromix-investment-under-10-million/comment-page-1/#comment-79596 Dan Endy Mon, 05 Nov 2007 15:23:05 +0000 http://localonliner.com/?p=512#comment-79596 Newspapers are continuing to build consortiums online, but the same thing is not happening as quickly with other broadcast media. Why? Because the Internet has hit newspaper bottom lines the hardest (Classifieds). Now, newspapers are moving into branding and SMB advertising with Metromix. This is bedrock of the alt weeklies and yellow pages on the low end (SMB) and TV on the high end (brand). We don't think Metromix is necessarily the model that will scale (see ROI on CitySearch investment), but it's interesting that TV and Radio are absent here (with DiggPhilly being a high profile and isolated exeption). Newspapers are continuing to build consortiums online, but the same thing is not happening as quickly with other broadcast media. Why? Because the Internet has hit newspaper bottom lines the hardest (Classifieds). Now, newspapers are moving into branding and SMB advertising with Metromix. This is bedrock of the alt weeklies and yellow pages on the low end (SMB) and TV on the high end (brand). We don’t think Metromix is necessarily the model that will scale (see ROI on CitySearch investment), but it’s interesting that TV and Radio are absent here (with DiggPhilly being a high profile and isolated exeption).

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