Craigslist is arguably the number one real estate site with real estate-oriented page views in the “low billions per month.” So it makes sense to have founder Craig Newmark address the first day of the Inman Real Estate Conference in San Francisco.
Newmark never reveals very much about the service, humbly referring to himself as just […]
Yearly Archives: 2008
Craig Newmark at Inman Real Estate Connect
July 23, 2008 – 11:34 pm
Local Sites, Verticals Get High Marks for ‘Environment’ and ‘Context’
July 18, 2008 – 10:42 pm
Ad agencies look at a number of factors when they’re placing local media, such as “reach,” “targeted” “easy,” “CPMs,” “environment,” “contextual,” “behavioral,” and “geo-centric,” says Shawn Riegsecker, CEO of Centro, who was speaking at this week’s ShopLocal summit in Chicago.
Some sites consistently do better than others in different areas, notes Riegsecker. Vertical […]
ShopLocal ’08 Summit: Retailers Focus on Promotions
July 17, 2008 – 4:37 pm
It is an awkward time for a company to be holding an affiliate meeting right after it has been sold. This week, ShopLocal was put in this position for its long planned meeting with 120 retail partners in Chicago (which I spoke at). The company has just been consolidated by Gannett, which bought off shares […]
Under New Management: Outside.in Redefines Local as ‘You’
July 15, 2008 – 12:06 am
The relationship between personalization and local has always been a close one, but now Outside.in is banking that consumers want to marry them together. The placeblogger site, which recently received $3 million in new funding from a group of high profile cyber people such as Fred Wilson and Esther Dyson, has rolled out several software […]
What Kind of Newspaper Reader Are You?
July 10, 2008 – 10:10 pm
A leading Copenhagen newspaper, Ekstra Bladet, has always sought to “maintain” high frequency buyers; target middle frequency buyers to boost subscriptions and single copy buyers; and target the impulsive behavior of low frequency buyers with pictures of pretty girls and/or scoundrels on the cover.
Now, according to an article in the INMA’s Ideas magazine by research […]
Gannett Buys ShopLocal at Reduced Valuation; PointRoll CEO Comments on Deal
July 9, 2008 – 10:07 pm
As first reported by us on July 3, Gannett has purchased the 52.5 percent of ShopLocal that it didn’t own from Tribune, which owned 42.5 percent, and McClatchy, which owned 15 percent. The company’s valuation of $52.5 million reflects a sharp devaluation from 2006, when it was valued at $85 million.
Gannett, Tribune, and McClatchy […]
CityVoter Adds More TV Stations; 45,000 Reviews in Sacramento
July 8, 2008 – 9:39 pm
CityVoter.com, a review and “best of” voting site that powers websites for TV stations and other traditional media outlets, has signed a new deal that will boost its count of Hearst-Argyle TV affiliates from five markets to eight. The old markets include Sacramento, West Palm Beach, Orlando, Milwaukee and Jackson. The new markets include […]