The 19 company Yahoo! Newspaper consortium is set to launch beta tests with two newspapers of Content Match, an Ad Sense like product. The beta tests are expected to be followed by a launch throughout the entire consortium in September, according to Lee Enterprises VP of Interactive Media Greg Schermer. […]
Monthly Archives: February 2008
NAA Coverage: MNG’s Singleton on Online Growth, Wireless
February 26, 2008 – 3:23 pm
Media News Group CEO Dean Singleton is well known within the newspaper industry as one of the least sentimental businessmen among all the publishers. He’s taken a hard line against journalistic “excess,” resulting in products that have been highly profitable but not critically acclaimed. At the same time, in search of […]
Local.Com Boosts Local Sales Staff
February 21, 2008 – 7:23 pm
Local.com, which has previously relied on third party sales, is going direct in a big way. The company has outsourced contracts for 50 sales people, up from 10. “ We plan to ramp sales staff to several hundred this year,” says CEO Heath Clarke in an earnings-related announcement, which noted the sales […]
Newspapers Launch (Another) National Net
February 20, 2008 – 12:12 am
A new national newspaper network has been set up by Gannett, Tribune, New York Times Co. and Hearst Newspapers, representing 37 of the Top 40 U.S. Markets.
The network, Quadrant One, will compete (or extend) McClatchy’s RealCities; The NAA’s National Newspaper Network; Centro, which is independently run and includes a wide range of […]
Classifieds on Video? Four Examples Here
February 19, 2008 – 9:55 pm
When veteran newspaper design consultant Alan Jacobsen called last year to tout his new classifieds video site, Real People Real Stuff – “the marriage of Craig’s List and You Tube” –I thought it was kind of fun but didn’t have very good business prospects.
Video classifieds can’t be efficiently searched on a local […]
Microsoft Relaunches ‘Office Live Small Business’
February 15, 2008 – 6:48 am
When Microsoft, Yahoo and Google came out with their respective small business sites a couple of years ago, it looked like “lights out” for traditional premium providers like Web.com (formerly Web Site Pros). But the sites weren’t that compelling, and in fact, web.com (and others) continue to grow and add services.
Now […]
NADA Notes: AutoTrader, EBay Motors Local Markets, and Life Stage Marketing
February 13, 2008 – 11:36 pm
This year’s National Automobile Dealers Association convention in San Francisco Feb.9-12 reflected the tough times that have hit the industry. Themes at the show didn’t go much beyond the convention’s official title: “Focus on Profitability.”
But a sub-theme at the show was the transition of auto marketing to the Web, and the importance of […]