Newspapers increasingly see an opportunity to sell SEO/SEM solutions to local advertisers. Such efforts probably began in earnest last year with members of the Yahoo! consortium using Yahoo!’s platforms. Others have been working with WebVisible and other resellers on a custom basis. But things seem to have been heating up, prior to the NAA Marketing […]
Monthly Archives: February 2008
OfficeDepot Advertises GE’s Goog-411 Phones
February 11, 2008 – 9:46 pm
“Free one touch directory assistance” from Google’s free directory assistance service, Goog-411, is being advertised in Office Depot’s newspaper circulars as a main feature on GE Dect 6.0 Digital Cordless Phones.
The ad copy spells it out:
1- Use the dedicated one touch button on your GE phone.
2- Search for a business by name or category.
3- Goog-411 connects your call […]
Google News Launches Local News Search
February 9, 2008 – 12:08 am
Google News has launched a very Topix-like search of local media and blogs via city name and zip code. The service includes semantic search.
“We’re not the first news site to aggregate local news, we’re doing it a bit differently,” notes Google’s blog. “We’re able to create a local section for any city, […]
OJR:Holovaty on EveryBlock and ‘Blobs’
February 7, 2008 – 6:56 pm
Adrian Holovaty, the journalist with a computer science degree, has launched EveryBlock, his Knight Foundation-funded project. The Online Journalism Review’s Robert Niles talks to Holovaty about the project, which launched in Chicago, New York and San Francisco.
To Holovaty, EveryBlock is “a way to browse news at the block level, with a news page for every […]
ServiceMagic Sees 20% Boost in Customer Requests
February 7, 2008 – 5:56 pm
As a leading player in home verticals, IAC’s ServiceMagic is a company we watch with interest – especially as IAC intends to split into five pieces. Arguably, it is the one company at IAC that really does straddle its home mortgage-and-real estate businesses (i.e. realestate.com, lending tree) and entertainment businesses (i.e. Ask and […]
Good Qs in MerchantCircle Survey
February 6, 2008 – 12:03 am
Merchant Circle has been sending out a survey on online marketing to its list of 350,000 registrants (what else could we call them? “Members”?) The six question survey has some good qs, and I’ll look forward to the results to four of them (#3 and #4 aren’t properly configured).
My favorite q. is […]
Review: YellowPages.com on U-Verse TV
February 3, 2008 – 9:00 pm
I’m a happy subscriber to AT&T’s U-Verse IPTV service, and I noticed in the monthly program guide that AT&T’s Yellowpages.com is now available on Channel 97. So I “rented” it…a process that requires a one-time only download of graphics, etc.
The Yellowpages.com screen appeared after about a minute. It has the logo on […]