If Facebook is really the next marketing platform, the guys at Loladex will have guessed right. The new ratings and review company, formed by two alumni of AOL Search and Yellow Pages, had initially been incubated as a destination site that enables user reviews, business listings, and third party content from sites such […]
Monthly Archives: March 2008
LAT49: Reading Maps for Local Context (and Ad Placement)
March 21, 2008 – 12:34 am
More and more, people are looking at what Google can’t (or won’t) do. One thing that Google isn’t doing is selling a lot of ads on a hyperlocal basis. If you look for a plumber in Tribeca, you are likely to get ads for all of Manhattan. That might simply be an issue […]
A Clean New Look for Local Onliner
March 20, 2008 – 4:20 am
If you are getting Local Onliner over Feedblitz, RSS or Atom — along with 2,400 others — please scoot over to the actual website and check out the new look.
I hope you find it as fresh and intuitive as I do. Let me know! Special thanks go to San Francisco Website designer Daniel Amara.
Designers certainly […]
Vertical Case Study: G5 Focuses on Self- Storage Companies
March 20, 2008 – 4:07 am
Do you really need to have raised millions of dollars to succeed in selling search solutions to small businesses? It is a question that I often ask myself.
Dan Hobin’s G5 Search Marketing in Bend, Ore., is profitable without having raised outside money. Hobin’s secret is initially focusing the five-year old, 17-person company […]
CBS-TV Extends Ad Reach Via Local Blogger Net
March 19, 2008 – 12:55 am
The CBS-TV owned and operated stations are making a pitch to local bloggers and hyperlocal sites to add value to their sites with various news headline and video widgets, and take a share of ad revenues.
The CBS effort to land bloggers and find a way to compensate them is part of a […]
Planet Discover CEO: ‘Our Role in Local Search’
March 18, 2008 – 9:02 pm
Is there still a role in local search for a “niche” provider like Gannett’s Planet Discover? The question comes up after Boston.com VP of Product Bob Kempf said there really is no substitute for a major search engine tie, and that alternative solutions would be “second rate.”
Planet Discover CEO David Lenzen certainly thinks […]
Me and The Kelsey Group
March 18, 2008 – 7:13 pm
I am excited to announce that I have rejoined The Kelsey Group full time to run the fast-growing Marketplaces program. Our vision is that local advertising is verticalizing, and that almost 1/4 of all interactive advertising will come from verticals and classifieds by 2012.
Events
Inman SF Connect. July 23-25. Inman’s annual online Real Estate show. […]