The small business advertising arms race has gotten hotter in recent weeks, as companies eye a chance to add Google and Yahoo search solutions, and other services to small business marketing budgets once totally contained by Yellow Pages.
First we had ReachLocal’s $305 million valuation based on a $55 million round of financing, sparking […]
Monthly Archives: March 2008
WebVisible Lands $12 Million; Emphasizes Integrated SMB Solutions
March 17, 2008 – 6:17 pm
Boston.com Teams with Google for Local Search
March 12, 2008 – 7:10 pm
Last week, we wrote about The Seattle Times Co. and its new “Network search,” which is powered with FAST. This week, we are covering The Boston Globe’s Boston.com and its new “Federated” search solution, powered by Google.
Federated and Network search are different names for pretty much the same thing. But even as the respective newspapers […]
Online Case Study: Gib Olander Buys a House
March 7, 2008 – 11:01 pm
The future of real estate agents is a special cause of mine, since my wife is with Century 21. So whenever I hear that someone has bought or sold a house, I always ask them: “how was the agent experience? What did you do online?”
So when I saw (on Facebook) that my […]
OK, Here’s The Lineup for SEATTLE, April 30-May 2
March 7, 2008 – 12:00 am
It’s been a lot of fun putting this together – a “who’s who” lineup for Kelsey’s Drilling Down on Local: Marketplaces, which takes places April 30-May 2 in Seattle (my favorite city).
This show, entirely inspired by Kelsey’s Marketplaces research program, which I run, takes a fresh stab at everything, with a major […]
Seattle Times Co. Launches ‘Network Wide Search’
March 6, 2008 – 1:21 am
One big takeaway from The NAA Marketing show last week in Orlando was that newspapers are ready to build up a zillion niche products that allow them to leverage their editorial talents. But not much progress, or even attention, is being paid to local search. It makes you wonder If newspapers are […]
‘Local’ Surprisingly Prominent at Health 2.0
March 5, 2008 – 1:49 am
The smart “post Web” money is looking at healthcare (and green solutions), right? But while the subject may no longer be search engines or ecommerce, it’s still about Web and mobile applications. And local is still the last frontier to conquer. At least, based on Health 2.0: User -Generated Healthcare, a conference that took […]
SpotRunner Buys Weblistic, Pumping Up Local Sales Effort
March 4, 2008 – 2:10 pm
SpotRunner has gone into the local reseller channel in a major way by acquiring Weblistic, a company headed by Ketan Shah (and whose president is Yellow Pages Commando Dick Larkin). The company has 50 employees and is headquartered in Fremont, near San Jose, with additional offices in Carlsbad,CA near San Diego and Chicago. […]