Comments on: Google Struggles in Radio; Bid4Spots Gains Favor http://localonliner.com/2008/04/10/google-struggles-in-radio-bid4spots-gains-favor/ Peter Krasilovsky's Thu, 02 Feb 2012 19:44:34 +0000 hourly 1 http://wordpress.org/?v= By: Local Onliner » Google Walks Away from Radio http://localonliner.com/2008/04/10/google-struggles-in-radio-bid4spots-gains-favor/comment-page-1/#comment-164948 Local Onliner » Google Walks Away from Radio Fri, 13 Feb 2009 04:31:15 +0000 http://localonliner.com/?p=740#comment-164948 [...] April, we saw that the “audio ads” program was hitting a bump.While Google claimed affiliations with [...] [...] April, we saw that the “audio ads” program was hitting a bump.While Google claimed affiliations with [...]

]]> By: bob http://localonliner.com/2008/04/10/google-struggles-in-radio-bid4spots-gains-favor/comment-page-1/#comment-115838 bob Sun, 18 May 2008 18:09:35 +0000 http://localonliner.com/?p=740#comment-115838 The Newmarks have been struggling with his self-funded wet dream for years. I looked at it for my clients. National advertisers? No. My clients need to know how many GRPs they're getting, and buying last minute doesn't get the job done. Does Meg Whitman buy her airline tickets on Priceline? No. She needs to know she'll get to NYC at the time she needs. Price is important, but not the sole factor. Priceline and Bid4Spots are for bottom-feeders, not for players. Sorry Newmarks, good idea, lousy business. The Newmarks have been struggling with his self-funded wet dream for years. I looked at it for my clients. National advertisers? No. My clients need to know how many GRPs they’re getting, and buying last minute doesn’t get the job done.

Does Meg Whitman buy her airline tickets on Priceline? No. She needs to know she’ll get to NYC at the time she needs. Price is important, but not the sole factor. Priceline and Bid4Spots are for bottom-feeders, not for players.

Sorry Newmarks, good idea, lousy business.

]]> By: links for 2008-04-11 http://localonliner.com/2008/04/10/google-struggles-in-radio-bid4spots-gains-favor/comment-page-1/#comment-107089 links for 2008-04-11 Fri, 11 Apr 2008 16:45:43 +0000 http://localonliner.com/?p=740#comment-107089 [...] The Local Onliner » Google Struggles in Radio; Bid4Spots Gains Favor Google’s ambitious effort to take its bidding system across media might be hitting a bump in radio. (tags: radio google) [...] [...] The Local Onliner » Google Struggles in Radio; Bid4Spots Gains Favor Google’s ambitious effort to take its bidding system across media might be hitting a bump in radio. (tags: radio google) [...]

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