Comments on: Pegasus’ Orren: ‘Local Databases Key to HyperLocal’ http://localonliner.com/2008/06/02/pegasus-orren-local-databases-key-to-hyperlocal/ Mon, 08 Mar 2010 21:43:17 -0600 http://wordpress.org/?v=abc hourly 1 By: links for 2008-06-09 « David Black http://localonliner.com/2008/06/02/pegasus-orren-local-databases-key-to-hyperlocal/comment-page-1/#comment-119707 links for 2008-06-09 « David Black Mon, 09 Jun 2008 02:36:18 +0000 http://localonliner.com/?p=772#comment-119707 [...] The Local Onliner » Pegasus’ Orren: ‘Local Databases Key to HyperLocal’ Mike Orren: “almost all of our traffic comes to us and stays day in and out because of the database… it is all about the databases – whether that’s event, or political contributions, or bands.” (tags: internet hyperlocal journalism pegasusnews data) [...] [...] The Local Onliner » Pegasus’ Orren: ‘Local Databases Key to HyperLocal’ Mike Orren: “almost all of our traffic comes to us and stays day in and out because of the database… it is all about the databases – whether that’s event, or political contributions, or bands.” (tags: internet hyperlocal journalism pegasusnews data) [...]

]]> By: Stan Gauss http://localonliner.com/2008/06/02/pegasus-orren-local-databases-key-to-hyperlocal/comment-page-1/#comment-118716 Stan Gauss Tue, 03 Jun 2008 11:52:53 +0000 http://localonliner.com/?p=772#comment-118716 From personal experience I've seen the 'Data Center' initiative take off at Gannett. Being able to follow taxes, foreclosures, political fund raising and high school sports information in one location has been a draw, at least in my household. The combination of this data and local advertising will be found revenue in years to come. With that said, Laurence is 100% correct. We need to continue to find ways to reach our audience where they are reading- RSS, contextual widgets, Facebook apps, etc. From personal experience I’ve seen the ‘Data Center’ initiative take off at Gannett. Being able to follow taxes, foreclosures, political fund raising and high school sports information in one location has been a draw, at least in my household. The combination of this data and local advertising will be found revenue in years to come.

With that said, Laurence is 100% correct. We need to continue to find ways to reach our audience where they are reading- RSS, contextual widgets, Facebook apps, etc.

]]> By: Laurence Hooper http://localonliner.com/2008/06/02/pegasus-orren-local-databases-key-to-hyperlocal/comment-page-1/#comment-118621 Laurence Hooper Mon, 02 Jun 2008 22:33:02 +0000 http://localonliner.com/?p=772#comment-118621 I agree that hyperlocal destinations probably won't attract huge audiences to their home pages just to "see what's going on," like browsing a local newspaper. The opportunity, I think, is in pushing personalized content to RSS readers, into widgets, etc., where it can be consumed more passively. That can support a standalone business, I believe. Meanwhile I probably will get my pro football scores via someone else's feed/widget. I agree that hyperlocal destinations probably won’t attract huge audiences to their home pages just to “see what’s going on,” like browsing a local newspaper. The opportunity, I think, is in pushing personalized content to RSS readers, into widgets, etc., where it can be consumed more passively. That can support a standalone business, I believe. Meanwhile I probably will get my pro football scores via someone else’s feed/widget.

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