To all the skeptics who thought that Zillow’s deal with newspapers would never roll out…..next week, The Philadelphia Inquirer, San Francisco Chronicle, San Jose Mercury News and Richmond Times Dispatch are selling featured listings for Zillow at the same time as they are placing their classifieds.
More newspapers will be added each week. The participating newspaper companies include Hearst; Journal Register; Lee Enterprises; Media Genera; MediaNews Group; Morris Communications; Paddock Publications; Pittsburgh Tribune-Review; E.W. Scripps; Times-Shamrock; and The Day Publishing Company
A Zillow spokesperson reminds me that this is part of a broader partnership that includes mutual tool development, and information sharing (i.e. open house listings from the newspapers; Z-estimates and mortgage broker listings from Zillow). These features will be coming out later this year.
