The Wall Street Journal today wrote about the challenges that newspapers have in trying to sell to small local businesses. Beth Lawton at the Newspaper Association of America kindly asked us to add some context to the article (subscription required). Here is our piece.
….As the Wall Street Journal article highlights, many newspapers are looking “downscale” […]
Monthly Archives: July 2008
The Challenges Inherent in Invading Yellow Pages
July 31, 2008 – 9:42 pm
Economy is Bad? Hiring Up in Print and Local Search
July 31, 2008 – 9:03 pm
The economy isn’t doing too well, but that hasn’t hurt the hiring picture for Yellow Pages and Local Search sales pros, according to YP veteran Ken Clark, who put out an interesting promo for his recruitment firm, Hawthorne Executive Search.
Clark says that hiring via Hawthorne is up 25 percent in 2008. Publishers continue to expand […]
LA Times Kills its Sunday Real Estate Section
July 30, 2008 – 5:42 pm
To save costs and reduce reading time, many newspapers have begun to downsize the daily print edition, cut back pages, and delete stock tables. They’ve also downsized editorial. Now, several have begun to fold in dedicated sections for various verticals, including business and real estate. (At the same time, other verticals continue to be developed, […]
Progress Report from The Yahoo Newspaper Consortium
July 30, 2008 – 5:00 pm
The 32 company strong Yahoo Newspaper Consortium, which covers 41 percent of Sunday newspaper circulation, has 700-900 reps selling Yahoo inventory, with a couple of the newspapers selling over $1 million in annual inventory, reports Yahoo’s Lem Lloyd, who we know from previous stints with Oodle and Knight Ridder Digital. We talked to Lloyd for […]
NYT’s Michael Rogers at Inman: Mobile is Key
July 29, 2008 – 10:19 pm
The New York Times’ Futurist-in-Residence Michael Rogers told Inman Real Estate Connect attendees last week that over the next few years, “mobile (will be) the most important piece of the Interactive space.” Largely driving the adaption of mobile will be the integration of GPS, and its ability to know location.
“It is incredibly important, especially […]
Deanna Brown at Inman: ‘ITV is Here’
July 29, 2008 – 9:44 pm
New Media pioneer Deanna Brown, who is running Scripps Networks Digital after stints at Conde Net, AOL and Yahoo, told Inman Real Estate Connection attendees last week that their responsibility is to make sure that real estate brokers are “on mobile, the Web, on TV…..go where the audiences are.”
Brown says a lot of people […]
Local Arts Nights Out Via Google
July 28, 2008 – 11:52 pm
Google and Salesforce.com are using some of their market power to help local cultural institutions. Last week, while I was in San Francisco for Inman, I found “Tartuffe” by The African American Shakespeare Co when I searched “San Francisco” and “Theater.”
It was a great play, but it was a small production off the […]