Peter Krasilovsky's

Local Onliner

Jul 28
2008

Local Arts Nights Out Via Google


Google and Salesforce.com are using some of their market power to help local cultural institutions. Last week, while I was in San Francisco for Inman, I found “Tartuffe” by The African American Shakespeare Co when I searched “San Francisco” and “Theater.”

It was a great play, but it was a small production off the beaten path on the tip of the Hayes neighborhood. I never would have found it otherwise. Later, an exec with The African American Shakespeare Co. told me that Google donated $30,000 of ads via its relationship with Salesforce. I’d probably like to hear more stories about things like this.

Categories: Google, HyperLocal, Local Search

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