Social media may not be worth much as an advertising medium right now, but it has become a critical part of real estate marketing, according to speakers at the Inman Real Estate Connect conference in San Francisco. “It is not just FaceBook or MySpace,” notes Sami Inkinen, Co-founder and COO, Trulia. “With Trulia Voices, you […]
Monthly Archives: July 2008
Craig at Inman
July 23, 2008 – 11:34 pm
Craigslist is arguably the number one real estate site with real estate-oriented page views in the “low billions per month.” So it makes sense to have founder Craig Newmark address the first day of the Inman Real Estate Conference in San Francisco.
Newmark never reveals very much about the service, humbly referring to himself as just […]
Local Sites, Verticals Get High Marks for ‘Context’
July 18, 2008 – 10:42 pm
Ad agencies look at a number of factors when they’re placing local media, such as “reach,” “targeted” “easy,” “CPMs,” “environment,” “contextual,” “behavioral,” and “geo-centric,” says Shawn Riegsecker, CEO of Centro, who was speaking at this week’s ShopLocal summit in Chicago.
Some sites consistently do better than others in different areas, notes Riegsecker. Vertical […]
ShopLocal ’08 Summit: Retailers Focus on Promotions
July 17, 2008 – 4:37 pm
It is an awkward time for a company to be holding an affiliate meeting right after it has been sold. This week, ShopLocal was put in this position for its long planned meeting with 120 retail partners in Chicago (which I spoke at). The company has just been consolidated by Gannett, which bought off shares […]
Outside.in Redefines Local as ‘You’
July 15, 2008 – 12:06 am
The relationship between personalization and local has always been a close one, but now Outside.in is banking that consumers want to marry them together. The placeblogger site, which recently received $3 million in new funding from a group of high profile cyber people such as Fred Wilson and Esther Dyson, has rolled out several software […]
What Kind of Newspaper Reader Are You?
July 10, 2008 – 10:10 pm
A leading Copenhagen newspaper, Ekstra Bladet, has always sought to “maintain” high frequency buyers; target middle frequency buyers to boost subscriptions and single copy buyers; and target the impulsive behavior of low frequency buyers with pictures of pretty girls and/or scoundrels on the cover.
Now, according to an article in the INMA’s Ideas magazine by research […]
Gannett Buys ShopLocal; PointRoll CEO Comments
July 9, 2008 – 10:07 pm
As first reported by us on July 3, Gannett has purchased the 52.5 percent of ShopLocal that it didn’t own from Tribune, which owned 42.5 percent, and McClatchy, which owned 15 percent. The company’s valuation of $52.5 million reflects a sharp devaluation from 2006, when it was valued at $85 million.
Gannett, Tribune, and McClatchy […]