Peter Krasilovsky's

Local Onliner

Aug 26
2008

Local Onliner Bookshelf: Schulz and Peanuts

Comic strips such as Popeye, Terry and the Pirates and Blondie marked the rise of the newspaper as entertainment in the early part of the 20th Century, and the top comic strip artists prospered greatly, some earning the equivalent of $1.8 million a year. But the success of Peanuts and its characters was in a …continue reading »

Categories: Newspapers

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Aug 26
2008

JD Power: Auto Dealers, Dissatisfied, Ramp Up on Leads

Auto dealers have ramped up their use of online lead providers, according to a new Dealer Satisfaction study by J.D. Power, which was conducted in May and June with 4,141 respondents. They’ve gone from using an average of 5.6 lead providers in 2006 to 6.8 in 2008. In addition, more than half the dealers in …continue reading »

Categories: Classifieds, Sales Channels, Verticals

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Aug 25
2008

LA Times Unit Seeks Share of Real Estate Transactions

Real estate advertising revenues will give way to transaction revenues, at least in SoCal, as The Los Angeles Times Media Group teams with several partners to launch ZetaBid, a new site that will display and auction foreclosed homes and other properties. The other partners are London-based GoIndustry-DoveBid, an auction specialist, and CataList Homes of Hermosa …continue reading »

Categories: Classifieds, Newspapers, Verticals

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Aug 25
2008

Vertical SlowDown? Teresa Lawlor on Vertical Challenges

The development of verticals is an obvious growth strategy for newspapers, Yellow Pages, search engines and as standalones. The Kelsey Group projects that verticals and classifieds will make up 25 percent of interactive local revenue by 2012. But nothing happens overnight. And at this point, still early in the game, there have been some initial …continue reading »

Categories: Newspapers, Verticals, Yellow Pages

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Aug 21
2008

Google Ranks IYP Traffic; Adds to Ranking Confusion

iBegin head Ahmed Farooq is shaking things up by publicizing Google’s take on top IYPs. Per Google’s methodology, Citysearch leads the way with 7.4 million uniques, and a 3.2 percent reach. It beats YellowPages.com with 6.8 million uniques, and SuperPages.com with 6.2 million uniques. Next up are Yelp with 4.6 million uniques, and Local.com with …continue reading »

Categories: Google, HyperLocal, Local Search, Research, Yellow Pages

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Aug 19
2008

Zillow Changes Self-Serve Ad Platform

Since launching self service EZ Ads in April 2007, Zillow.com has set a new standard for simple-to- buy, one price ads, and 13,000 (mostly) local advertisers responded. Typical ad spends were about $50. Now as Zillow begins to have its inventory sold to 282 members of Yahoo’s newspaper consortium, it is rebranding EZ Ads as …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Misc, Newspapers, Sales Channels, Shopping/Transactions, Verticals, Yellow Pages

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Aug 18
2008

Newspapers and E-Billboards: 1-2 Punch?

Out of Home advertising is booming, thanks to the emergence of super high definition electronic billboards now commonly found on the nation’s highways. But can they be used to boost the fortunes of an industry that is not so booming: newspapers? That’s the question posed by execs at

Categories: HyperLocal, Newspapers, Research, Video

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