Peter Krasilovsky's

Local Onliner

Aug 7
2008

TMP’s Gregg Stewart on Hot Local Segments (hint: ‘Home Alarm Systems’)

TMP Directional Marketing, an interactive and print advertising agency specializing in local services and franchises, like Honey Baked Ham and The Men’s Wearhouse, is seeing a slight rise in verticalization, more performance based solutions, and ever increasing use of online promotions to drive offline sales, according to longtime industry vet Gregg Stewart, a Senior VP …continue reading »

Categories: Google, Local Search, Mapping, Research, Sales Channels, Shopping/Transactions, Verticals, Yellow Pages

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Aug 6
2008

Local.com Reports 3,500 Direct Advertisers

Local.com said during an earnings call today that it now has 3,500 direct advertisers, largely sold by a team of 100 outside sales personnel. It also reached a plateau of more than 18 million monthly unique visitors from organic search on the local.com site and network (but won’t disclose the breakdown between them). The company …continue reading »

Categories: Google, HyperLocal, Local Search, Misc, Mobile, Sales Channels, Shopping/Transactions, Yellow Pages

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Aug 4
2008

25 Ways to Use Video in Real Estate (and other Verticals)

Scripps Network Digital’s new real estate site, FrontDoor.com, has developed an impressive list of ways that real estate pros can use video. Presenting at Inman’s Real Estate Connect conference last week in San Francisco, VP Kelly Rourke said that video is critical for real estate. “People are used to experiencing 360 degree information,” notes Rourke. …continue reading »

Categories: Classifieds, TV/Radio, Verticals

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