Zvents, which is seeking to transform the events category to a broader “what, when and where” category that encompasses local entertainment, organizations and businesses, has announced $24 million in new funding from AT&T (i.e. wireless and Yellow Pages), Nokia Growth Capital and NAVTEQ.
The funding is on top of $7.2 million previously raised from Vantage [...]
Monthly Archives: September 2008
Zvents Gets $24 Million; Boosts ‘What, When and Where’ Vision
September 30, 2008 – 6:48 pm
MySpace Kicks Off Self Serve Advertising
September 25, 2008 – 12:54 am
Fox Interactive Media’s MySpace is seeking to jumpstart local and small business advertising by launching its homegrown Self-Serve Ad Service. Initial advertisers are likely to be rock bands – the first major segment to have adopted MySpace itself — but the service hopes to move up the food chain as time goes on.
Fox is making [...]
Extensions of LinkedIn (Continued)
September 25, 2008 – 12:19 am
I like all the services using LinkedIn as their platform for social networking. The local implications haven’t really come into focus yet, but the latest publisher to put something out is Business Week, with its Business Exchange.
Developed by former PowerOneMedia tech guy Issac Sacolick, Business Exchange uses LinkedIn profile information as a [...]
Just Announced: Big Time Lineup for ILM 08, Silicon Valley
September 24, 2008 – 9:31 pm
OK, we’ve got the format(s) and “best and brightest” speaker roster set for Interactive Local Media: Extending Local Channels, which is Nov. 19-21 in Santa Clara, next to San Jose.
At the top of the list is Angie Hicks, “the Angie” from Angie’s List, and Rodney Rice from ServiceMagic. They’ll tell it all during one-on-one [...]
Comcast Teams with Mixpo in Push for Online Video
September 22, 2008 – 11:58 pm
Comcast, the nation’s largest cable TV company, is set to upsell its vast body of video advertisers via a new deal with Mixpo, the Seattle-based venture backed company dedicated to making video “actionable” across multiple platforms. For Mixpo, the deal represents its first foray into cable. It already has deals with several newspapers, including The [...]
DMS ‘08: AT&T Advertising and Publishing CMO Ken Ray
September 19, 2008 – 12:47 am
AT&T CMO Ken Ray, speaking on a panel at Kelsey’s DMS 08 event this week in Atlanta, said print books have plenty of life in them but that publishers have got to work to make them relevant with “URLs, email, texting..using cell phones as a transactional device….a whole set of things we are already seeing [...]
DMS ‘08: V-Enable –The Potential for Mobile Voice Search
September 19, 2008 – 12:22 am
Local voice search advertising is already getting promising results, with widespread reach, and high click through rates, according to V-Enable CMO Craig Hagopian, who was speaking at DMS 08. V-Enable is a San Diego-based mobile voice search company with 65 employees. It partners with SuperPages.com, Yellow Book, and AT&T’s Ingenio and Yellowpages.com
Hagopian [...]
