Peter Krasilovsky's

Local Onliner

Oct 31
2008

‘Local Mobile’ Heats Up; A Look at Verve Wireless

Local publishers, seeing the boom in text messaging and the Web surfing capabilities of the iPhone, are taking mobile more seriously as a channel for their content and advertising. Clearly, the mobile opportunity for local publishers has now gone beyond banners, to embrace text messages, email, video and integration with the ad networks. At this …continue reading »

Categories: Classifieds, HyperLocal, Misc, Mobile, Newspapers, Shopping/Transactions, Verticals, Video, Yellow Pages

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Oct 30
2008

Local ‘Green’ Sites: Just Getting Up to Speed

When we think of emerging local verticals, “green” is one of the most promising, as environmental concerns have pushed up the interest of consumers in having (1) safe, (2) healthy products with (3) minimal environmental impacts. MSN, Yahoo, Hearst and The Washington Post have each developed “green” guides. But green has a ways to go. …continue reading »

Categories: Classifieds, Verticals

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Oct 29
2008

Vast.com Adds Performance-Based Marketing to Classifieds

Are classifieds fated, by definition, to be “dumb” all-you-can-eat listings? Or can certain categories be re-made as performance-based listings a la Google that bring best matches to the top, bringing higher revenue in return for a better match and conversion? That’s the question posed by Vast.com, a San Francisco-based company working with “inventory” classifieds: autos, …continue reading »

Categories: Classifieds, Google, Local Search, Verticals

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Oct 27
2008

Broadband Providers, SMBLive Team for Merchant Profiles, Services

Broadband providers, especially those formerly associated with telco Yellow Pages, are trying to get back in the game of providing marketing services for small businesses. They’re looking to provide Web 2.0 directory-like profiles and search engine marketing services for SMBs with the idea of maintaining their subscriber accounts, and adding revenues from the slate of …continue reading »

Categories: Classifieds, Local Search, Mapping, Shopping/Transactions, Verticals, Yellow Pages

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Oct 24
2008

American Classifieds Adds WebVisible’s Search Solutions

Are the small business “home and trade service” advertisers that populate PennySaver and American Classifieds a good bet to buy search packages? That’s the question being posed by American Classifieds, the second largest classifieds publisher franchise with 6,000 editions. The company signed this summer with WebVisible to provide search tools and sales training for 600 …continue reading »

Categories: Classifieds, Local Search, Sales Channels

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Oct 23
2008

The SMB Commando’s Sneak Preview of ILM:08

We had a lot of fun this week previewing next month’s Interactive Local Media:08 with Dick Larkin, the Small Business Commando. There is lots of good Kelsey data and analysis mixed in – no surprise, really, since the conferences are a microcosm of everything we are doing. Here’s the link to our PPT and the …continue reading »

Categories: Conferences, Local Search, Research, Technology, Video

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Oct 23
2008

Precision Tune, DriverSide Team Up for Online Auto Profiles

Precision Tune Auto Care, which has 300 franchisee-owned stores, is the first major auto care chain to sign up for DriverSide’s new co-branded version of its online vehicle profiles. The profiles include maintenance records. Customers can also receive reminders and special offers via emails, alerts or a servicing calendar. Customers can also use the DriverSide …continue reading »

Categories: Sales Channels, Verticals

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