I wanted to clarify a couple of things for your readers, if that’s ok? We’re not limited to press releases as content, and we’re not just another text link network like AdSense. On the surface it may look like that, since most of our early customers are using press releases as their content, but we’re actually positioned more correctly as a news ad network that allows companies to have an “always on” communication pipeline directly into various news channels – they can reach news consumers immediately without the journalist filter, and they can promote their story prominently for a longer duration than is usually possible with standard distribution of content.

One thing that very much separates us from AdSense and other text link networks is we create a unique user experience after the click. Instead of being sent off to an advertiser site that may feel too much like a commercial engagement, readers are treated to a safe, well-lit landing page that looks and feels more like rich editorial (including video and audio content, links to the advertiser site, and social media sharing options).

Our goal over time is to teach companies to use our channel as a means of creating a constant broadcast of various types of corporate messaging. This can be measured in brand awareness, corporate social responsibility attitudes, and other metrics which are closer to the PR model than a transactional sales model. It can drive sales too, if you have a new product launch or a product positioning story.

In the end, it’s about companies taking control of their own news channel: telling their stories their way, when and where they want.

I hope to hear some other comments by your readers, to tell us what they think of our idea!

Best,
Dana Todd, CMO
Newsforce Network
http://www.newsforcenetwork.com