http://localonliner.com/2008/11/25/autotrader%e2%80%99s-chip-perry-solution-for-auto-industry-includes-internet/ Peter Krasilovsky's Fri, 18 May 2012 14:01:33 +0000 hourly 1 http://wordpress.org/?v= http://localonliner.com/2008/11/25/autotrader%e2%80%99s-chip-perry-solution-for-auto-industry-includes-internet/comment-page-1/#comment-156137 Mark McCormack Thu, 27 Nov 2008 14:20:11 +0000 http://localonliner.com/?p=887#comment-156137 There are lots of slices of where that $30 Billion is allocated but i suspect a the largest amount goes to overall big brand awareness. Either way, that $2,000 is built into the price that we all pay for a new car. There are lots of slices of where that $30 Billion is allocated but i suspect a the largest amount goes to overall big brand awareness. Either way, that $2,000 is built into the price that we all pay for a new car.

]]> http://localonliner.com/2008/11/25/autotrader%e2%80%99s-chip-perry-solution-for-auto-industry-includes-internet/comment-page-1/#comment-155839 L. Wang Wed, 26 Nov 2008 01:58:09 +0000 http://localonliner.com/?p=887#comment-155839 Indeed, it has been irrational to spend ads $ so heavily on traditional media rather than the new media like internet. Though TV ads is stunning in comparison, more people research vehicles online these days to make their purchase decision. Except my mother-in-law still watches TV daily, my wife and I rarely turn it on. We are researching cars interested to us 100% online. Too bad my mother-in-law don't buy cars! Indeed, it has been irrational to spend ads $ so heavily on traditional media rather than the new media like internet. Though TV ads is stunning in comparison, more people research vehicles online these days to make their purchase decision. Except my mother-in-law still watches TV daily, my wife and I rarely turn it on. We are researching cars interested to us 100% online. Too bad my mother-in-law don’t buy cars!

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