Peter Krasilovsky's

Local Onliner

Nov 11
2008

New Wave of Local Facebook Apps; ‘Food Friendzy’ is #184

There is a whole new wave of new Facebook apps, many built around the new Facebook Connect feature that lets users pull relevant data from Facebook profiles. That will change things. Up to now, however, Facebook hasn’t really had much of an impact on local. It is a niche of a niche, and hard to …continue reading »

Categories: HyperLocal, Sales Channels, Verticals

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Nov 7
2008

Craigslist Adds New Fees in Abuse Crackdown

Craigslist has added “erotic services” as its third paid section (in selected markets) in an effort to crack down on illegal activities, such as child exploitation. The site will now require a nominal $5 fee, paid via credit card, to post such ads. The policies were developed in consultation with the National Center for Missing …continue reading »

Categories: Classifieds

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Nov 5
2008

Marchex Reports ’80,000 Local Advertisers’

Marchex, during its 3Q earnings call today, reaffirmed its focus on providing ad solutions for the local and vertical search space, noting that it currently works with 80,000 local advertisers via 110 local partner relationships, including AT&T and Idearc. The advertiser count is up 5,000 from the previous quarter. By the end of 2009, the …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Sales Channels, Verticals

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Nov 4
2008

Implications of The SpotRunner Layoffs

Spotrunner announced that it is laying off 115 people, or less than 30 percent of its staff. It confirmed that a big chunk of the layoffs are coming from its local sales division, formerly known as Weblistic. Company officials say they are getting mean and lean for the recession, but that it has significant cash …continue reading »

Categories: Google, Local Search, Sales Channels, Video

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Nov 4
2008

All Politics are Local; A Talk With The E-Voter Institute’s Karen Jagoda

Presidential elections always represent sea changes in the use of marketing tools (including local marketing tools). The Internet is an increasingly big part of it. Mostly, it is used for raising money. This time around, it has also been exciting to see thousands of people “request” in-person appearances by candidates via Eventful; to watch the …continue reading »

Categories: Google, HyperLocal, Technology

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Nov 3
2008

NewsForce Teams with Newspapers for ‘Press Release AdSense’

Press releases are rich in content –richer than most ads. Many local events, businesses and services routinely write them. But they often don’t get past the “about us” sections on their own Web sites. The releases aren’t easily found, unless people know enough to specifically Google them. The search engine marketers behind NewsForce have a …continue reading »

Categories: Google, Local Search, Newspapers, Verticals, Video

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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