http://localonliner.com/2008/12/11/autotrader-responds-to-wsj-ad-softness-in-social-sites-not-shopper-sites/ Peter Krasilovsky's Thu, 02 Feb 2012 19:44:34 +0000 hourly 1 http://wordpress.org/?v= http://localonliner.com/2008/12/11/autotrader-responds-to-wsj-ad-softness-in-social-sites-not-shopper-sites/comment-page-1/#comment-158737 Changes to Come in the Auto Industry, Goodbye Dealerships | Stever.ca Sun, 14 Dec 2008 23:38:30 +0000 http://localonliner.com/?p=897#comment-158737 [...] AutoTrader.com states that their business is still steady despite the recession. Sure, car dealers may be funneling more of their marketing dollars to the net vs. traditional local media but when 700 dealerships have gone bankrupt so far this year in the US (projected to be 900 by year end) I have doubts about their projections. If GMAC goes bankrupt GM may loose 40% of its dealers, that’s another 2600 dealerships closing. [...] [...] AutoTrader.com states that their business is still steady despite the recession. Sure, car dealers may be funneling more of their marketing dollars to the net vs. traditional local media but when 700 dealerships have gone bankrupt so far this year in the US (projected to be 900 by year end) I have doubts about their projections. If GMAC goes bankrupt GM may loose 40% of its dealers, that’s another 2600 dealerships closing. [...]

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