Peter Krasilovsky's

Local Onliner

Dec 12
2008

These Realtors Really Love Google’s Tools


Realtors are a vocal bunch,especially on the blogs. When something isn’t right, you really hear about it.

Today, there was a bubbly post on Active Rain, an excellent real estate community site, by Missy Caulk, an Ann Arbor Realtor. She was invited to have lunch at Google’s offices in Ann Arbor after enthusing about all the company’s real estate related products, especially Google Docs. She had a wonderful and inspiring visit (loved the food etc.).

What I noticed was this: the post had 95 comments. So — a good place to mine thoughts on Google’s perceived shortcomings? Not really. In fact, based on the comments that Missy received, I’d say it is a total love fest for Google in the real estate community.

Some of the real estate pros hadn’t heard about Google Docs, the online form for properties that can be easily shared on the Web. But the enthusiasm is palpable for all the other tools (Gmail, Maps, Calendar, Reader, Alerts, Chrome, Analytics and the Webmaster tools). Maybe it really isn’t all about AdWords.

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  1. It most certainly isn’t just about AdWords – that costs money.

    Above all else, Peter, Realtors love free. They also love, almost as much, patting themselves on the back over their (generally minimal) tech skills.

  2. Hi Peter, just saying hello since this was picked up in my Google Alerts.

    Google has amazing products and hopefully more Realtors will take advantage of them.

    The one comment I heard several times was when is Google going to start an online data base that we can use anywhere unlike Outlook, which I use and have for 10 years.

    Joe and I have several debates as I am also an advocate of PPC Campaigns with the right web-site and requiring registration.

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