Peter Krasilovsky's

Local Onliner

Dec 8
2008

Video Drives Up ‘Social Score’ for Apartment Sites, Others

The embrace of social media by the real estate and apartment communities has been a strong one, with many sites displaying videos of units and the community (or linking to YouTube),writing blogs and participating on social sites such as Facebook and MySpace. Virtue, a consulting/analytics company that measures “brand conversations,” says apartment sites are especially …continue reading »

Categories: Classifieds, Local Search, Misc, Sales Channels, Verticals, Video, Yellow Pages

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Dec 4
2008

Brownbook: Free Wiki-Based Directory Counts on Upsells

We keep going back to Clayton Christensen and his disruptive technology timeline…..and we really don’t see that anything in the local space truly qualifies as the disruptor (although Google is worth pondering). Still, they keep coming. The latest contender is Brownbook, the free Wiki –based directory that lets anyone submit and edit a directory listing, …continue reading »

Categories: Google, Local Search, Sales Channels, Shopping/Transactions, Yellow Pages

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Dec 2
2008

Oodle Signs Facebook; Bets on Social-Infused Classifieds

Facebook will give up preliminary efforts to build its own classifieds service and will have classifieds powered by Oodle’s network instead. The effort, announced in Oodle’s blog, will launch by Q1, 2009. With the signing, Facebook joins MySpace, Wal-Mart, Media General, Cox, The Washington Post Co., CanWest and others as Oodle distributors. CEO Craig Donato …continue reading »

Categories: Classifieds

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