Peter Krasilovsky's

Local Onliner

Dec 12
2008

These Realtors Really Love Google’s Tools

Realtors are a vocal bunch,especially on the blogs. When something isn’t right, you really hear about it. Today, there was a bubbly post on Active Rain, an excellent real estate community site, by Missy Caulk, an Ann Arbor Realtor. She was invited to have lunch at Google’s offices in Ann Arbor after enthusing about all …continue reading »

Categories: Classifieds, Google, HyperLocal, Verticals

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Dec 12
2008

New Data: Mobile Users Extend News Access to Weekend, Nights

The impact of mobile access on media is still being sorted out, but some preliminary data suggests it extends consumer research to the weekends and at night – and that news is a real driver. The first data we saw came from cars.com. The latest data comes from Verve Wireless, a provider of mobile publishing, …continue reading »

Categories: Mobile, Newspapers

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Dec 11
2008

AutoTrader Responds to WSJ: Auto Shopping Sites Are Still Up

The Wall Street Journal has been making some bold statements in its recent coverage. A couple of weeks ago, the WSJ’s Emily Steel pronounced Yellow Pages “extinct.” This week, a new article by Steel noted the “tapering off” of ad spending on auto sites – another bold statement (although the article itself was measured and …continue reading »

Categories: Classifieds, Misc, Verticals, Yellow Pages

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Dec 11
2008

MapQuest Goes into Web 2.0 Overdrive

AOL’s MapQuest has strived to remake itself for several years. But it has really been going into overdrive since June, with new management, and the launch of MapQuest Local, a map-based directory and city guide service. More recently, it has unleashed specially-tailored versions for smartphones. What’s surprising about MapQuest is that it remains the industry …continue reading »

Categories: Google, Local Search, Mapping, Mobile, Yahoo, Yellow Pages

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Dec 10
2008

Playboy Goes Local Via Blackbook

Huffington Post started it, with a local site in Chicago, with promises of many more. Now Playboy is jumping into the local game as well. The news was buried in this week’s news that Christie Hefner was resigning as CEO. But during a presentation at UBS Media Week, EVP Bob Myers said that Playboy is …continue reading »

Categories: HyperLocal

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Dec 10
2008

New Health and Wellness Site Targets Women 30+

Spas and salon advertisers are a huge focus for local sites. They’re a Top 4 selection for Citysearch, and also rank highly for Yelp and other sites. Now they are being specifically targeted by InnerRewards, a new health and wellness vertical site for women launched by Julie Elaine Brown, a veteran marketer for Johnson & …continue reading »

Categories: Local Search, Mobile, Verticals

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Dec 10
2008

Bakersfield Californian: ‘Smaller Advertisers Clearly Our Future’

Bakersfield Californian President and CEO Richard Beene says that smaller advertisers will be receiving more and more focus by the independently owned paper – something that many newspapers say, but few really do much about. In a note to employees discussing recent company layoffs, published by LA Observed, Beene says that the newspaper’s New Business …continue reading »

Categories: HyperLocal, Newspapers, Sales Channels, Yahoo

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