Peter Krasilovsky's

Local Onliner

Dec 8
2008

Video Drives Up ‘Social Score’ for Apartment Sites, Others

The embrace of social media by the real estate and apartment communities has been a strong one, with many sites displaying videos of units and the community (or linking to YouTube),writing blogs and participating on social sites such as Facebook and MySpace. Virtue, a consulting/analytics company that measures “brand conversations,” says apartment sites are especially …continue reading »

Categories: Classifieds, Local Search, Misc, Sales Channels, Verticals, Video, Yellow Pages

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Dec 4
2008

Brownbook: Free Wiki-Based Directory Counts on Upsells

We keep going back to Clayton Christensen and his disruptive technology timeline…..and we really don’t see that anything in the local space truly qualifies as the disruptor (although Google is worth pondering). Still, they keep coming. The latest contender is Brownbook, the free Wiki –based directory that lets anyone submit and edit a directory listing, …continue reading »

Categories: Google, Local Search, Sales Channels, Shopping/Transactions, Yellow Pages

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Dec 2
2008

Oodle Signs Facebook; Bets on Social-Infused Classifieds

Facebook will give up preliminary efforts to build its own classifieds service and will have classifieds powered by Oodle’s network instead. The effort, announced in Oodle’s blog, will launch by Q1, 2009. With the signing, Facebook joins MySpace, Wal-Mart, Media General, Cox, The Washington Post Co., CanWest and others as Oodle distributors. CEO Craig Donato …continue reading »

Categories: Classifieds

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Nov 26
2008

iBegin Enhances Local Listings; Adds Self-Editing, Other Features

iBegin has been trying to add its own Web 2.0 sensibility to the listings business, offering free basic directories of businesses, and customization services on an upgrade basis. It now has 150 businesses and organizations subscribing, including schools, local and state government, city services, chambers of commerce, professional associations, hotels, golf courses, newspapers, TV stations …continue reading »

Categories: Google, Local Search

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Nov 25
2008

AutoTrader’s Chip Perry: Solution for Auto Industry includes Internet

AutoTrader CEO Chip Perry, making a statesman-like appearance on Fox Business News, noted that part of the problem with the beleaguered auto industry is its tremendous marketing inefficiency. The problem begins with the $30 billion it spends to sell 12 million cars – or more than $2,000 per car. “Dealers are running hard to make …continue reading »

Categories: Classifieds, Sales Channels, Verticals

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Nov 20
2008

Mark Canon at ILM:08– Up to $15 Billion Spent on Local Development

Yell Group President Mark Canon estimated during his opening keynote at Kelsey’s Interactive Local Media show in Santa Clara yesterday that anywhere from $3 Billion to $15 Billion has been spent in the past ten years trying to develop Interactive Local Media. “It is still not clear that we have cracked the code,” said Canon, …continue reading »

Categories: Conferences, Google, Local Search, Technology

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Nov 20
2008

Citysearch’s Compelling Revamp

Citysearch has just completed a full revamp of its product and strategy that it hopes will position it in the long-term battle for local. Elements of the revamp include a more intuitive interface, an embrace of social media, a major focus on video, some new twists in mobile, and the development of a full-fledged local …continue reading »

Categories: Google, HyperLocal, Local Search, Mapping, Shopping/Transactions

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