Peter Krasilovsky's

Local Onliner

Jan 20
2009

Google Kills Print Ads

Google, as part of a series of cutbacks, is eliminating its Print Ads program, which had 800 newspapers and other print sources participating. The program, which began in November 2006 with 50 newspaper partners, stops selling new placement Feb. 28. The Print Ads program, launched for Google by online pioneer Tom Phillips (DejaNews, Starwave, Go …continue reading »

Categories: Google, Newspapers

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Jan 19
2009

Holovaty’s ‘EveryBlock’ Prepares For-Profit Strategy

EveryBlock, the six-person Adrian Holovaty “micro-local” project funded to the tune of $1.1 million by the Knight News Challenge, is preparing to go “for profit” when the two-year Knight grant ends in June. The Chicago-based site, always registered as a “for profit,” now serves news feeds on a block-by-block basis in 11 cities: Boston, Charlotte, …continue reading »

Categories: HyperLocal, Newspapers, Technology

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Jan 19
2009

The Future of Newspaper Events

Events for newspaper industry executives are clearly challenged right now. Today, I learned via Vin Crosbie’s Facebook thread that the World Association of Newspapers and the World Editors Forum had to “postpone” their annual conference, which was set for March 22 in Hyderabad, India. It’s unfortunate. Isn’t there value in having like-minded executives get together …continue reading »

Categories: Conferences, Newspapers

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Jan 12
2009

AOL Launches MediaGlow Verticals Division

AOL continues its evolution into a multi-pronged media company with the launch of MediaGlow, a new vertical division made up of 70 branded and non-branded niche sites, such as When.com, AOL Autos and TMZ.com. The company expects to have more than 100 niche sites by the end of the year. MediaGlow is AOL’s third “new” …continue reading »

Categories: Sales Channels, Verticals

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Jan 8
2009

Fisher Communications Sells Pegasus News

Pegasus News, the Dallas hyperlocal site, was seen as a great model for other markets when Fisher Communications, a leading broadcaster in Seattle and the Northwest, bought the site in July 2007. But the roiled market in broadcasting apparently stifled Fisher’s ambitions. Ultimately, there were never serious efforts made to install a Pegasus platform on …continue reading »

Categories: Google, HyperLocal, Money, TV/Radio

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Jan 8
2009

Feeling The Local Community’s Layoffs

A few weeks ago, in a stimulating interview in The Wall Street Journal, Clayton Christensen said the bad times will bring out more innovation. “If you give people a lot of money, it gives them the privilege of pursuing the wrong strategy for a very long time,” he said. “In an environment where you’ve got …continue reading »

Categories: Misc

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Jan 6
2009

Subscribe to Local Onliner!

Pardon the self-promotion. But the traffic summaries consistently tell me that more than 3/4 of my readers are “new” to Local Onliner. Why not subscribe? That way you won’t forget to look at all the compelling content I am putting out. Readers have a choice of subscribing in their email via Feedblitz, or via RSS. …continue reading »

Categories: Research

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