Peter Krasilovsky's

Local Onliner

Feb 27
2009

Cablevision Still Bullish on Newsday Synergies, Despite Huge Write-Offs

Cablevision bet big on synergy (and ignored the CW about the newspaper industry) when it bought Newsday from Tribune Co. last summer for $650 million. Today, less than eight months later, it concedes that it has written off $402 million of that investment (a significantly worse investment than Stephen Marbury of Cablevision’s Knicks). Whether the …continue reading »

Categories: Classifieds, HyperLocal, Local Search, Misc, Newspapers, Technology, TV/Radio, Verticals, Video, Yellow Pages

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Feb 24
2009

Sears Launches ServiceLive.com, a Leads Site

Sears will try to leverage its identity with home improvement and repair with ServiceLive, a new leads provider for service pros that is being pitted against ServiceMagic, Angie’s List, DoneRight and others. The tagline for the service, which begins a marketing campaign next week, is “Your price. Your time. Your way.” Its basic concept is …continue reading »

Categories: Local Search, Sales Channels, Verticals, Yellow Pages

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Feb 24
2009

Entrepreneur Watch:Cazoodle Crawls Vertical Listings

Cazoodle, a new listings-based service, has launched from the incubator at The University of Illinois at Champaign-Urbana (yes, Marc Andreeson’s former territory). The site currently crawls for apartment listings and shopping. Additional vertical categories such as events are anticipated, notes Professor Kevin Chang, who is supervising seven graduate students on the project. “We have the …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Misc, Sales Channels, Shopping/Transactions, Technology, Verticals, Yellow Pages

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Feb 23
2009

AOL Adds Classifieds; Partners with Oodle

AOL Local has teamed with Oodle to launch AOL Classifieds in the U.S. and Canada. In addition, AOL is launching a U.K. classifieds site at the end of the week. Oodle aggregates listings from more than 250 partner sites (including MySpace, Facebook and WalMart). The timing might be especially useful for used person-to-person goods, as …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Misc, Sales Channels, Verticals, Yellow Pages

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Feb 23
2009

ESPN to Launch Local Chicago Website

ESPN, which is 80 percent owned by Disney, and 20 percent owned by Hearst, has been a leader in verticalizing its brand and content, with dozens of properties covering everything from the core network to ESPN Desportes to the retail stores. Websites and online radio have played prominently in the vertical mix. Now The Wall …continue reading »

Categories: TV/Radio, Verticals, Yellow Pages

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Feb 20
2009

Local.com Revamps Site; Profitability Expected by E.O.Y.

Local.com has made its first substantive changes to the site in over a year. CEO Heath Clarke says the changes make it easier to find all the varied content on the local portal. It will also make it easier for the site to add more data to profiles and incorporate user generated content, such as …continue reading »

Categories: Google, HyperLocal, Local Search, Sales Channels

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Feb 20
2009

Los Angeles Times Debuts ‘Mapping LA’

The Los Angeles Times today debuted “Mapping LA,” an online effort to map 87 distinctive neighborhoods in the sprawling Southland. For the paper, the designation of neighborhoods goes beyond civic duties. Not only does it intend to base news stories around them, but hyperlocal marketing, advertising and blogging efforts as well. The initial cut of …continue reading »

Categories: Classifieds, Google, HyperLocal, Mapping, Newspapers

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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