Comments on: ReachLocal Adds Display to Search Offering http://localonliner.com/2009/02/18/reachlocal-adds-display-to-search-offering/ Peter Krasilovsky's Fri, 18 May 2012 14:01:33 +0000 hourly 1 http://wordpress.org/?v= By: Steven http://localonliner.com/2009/02/18/reachlocal-adds-display-to-search-offering/comment-page-1/#comment-167077 Steven Thu, 19 Feb 2009 00:56:17 +0000 http://localonliner.com/?p=1169#comment-167077 I get why ReachLocal wants to leverage its sales force -- but making this move, at this point also means they probably are running out of SEM steam. There simply are not infinite Google clicks to re-sell, especially when you and other re-sellers are essentially bidding each other up (so much for margins). Good luck to Reach on this effort. They enter a very crowded sales field -- and offering one order, one bill "ease" is not as much of an advantage here or all the existing local sales networks would be doing better. I get why ReachLocal wants to leverage its sales force — but making this move, at this point also means they probably are running out of SEM steam.

There simply are not infinite Google clicks to re-sell, especially when you and other re-sellers are essentially bidding each other up (so much for margins).

Good luck to Reach on this effort. They enter a very crowded sales field — and offering one order, one bill “ease” is not as much of an advantage here or all the existing local sales networks would be doing better.

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