Peter Krasilovsky's

Local Onliner

Feb 19
2009

HelloMetro Rides Google’s City Name Keywords

One of the homespun stories of interactive local media is the rise of HelloMetro, a city guide company that started in 1999 as an entrepreneurial effort in Louisville, KY, and has since grown to include 15 staffers, including five direct salespeople. The company, which has hundreds of Hello(City name) city guides, made $7.5 million in …continue reading »

Categories: Google, HyperLocal, Local Search, Mapping, Mobile, Money, Sales Channels, Shopping/Transactions, Verticals, Yellow Pages

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Feb 18
2009

ReachLocal Adds Display to Search Offering

Clearly, SMB marketing is no longer just about local search and directory listings. While search remains as important piece of the pie, display is emerging in its own right. Marchex, AdReady, Cobalt’s Admission, MediaTraks, Mixpo and Jivox are among those companies that have been targeting SMBs and others for display (and rich media) solutions. Now, …continue reading »

Categories: Google, HyperLocal, Local Search, Sales Channels

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Feb 18
2009

WeddingBook.com: Will TripAdvisor Concept Work for Weddings?

TripAdvisor was one of those rare Web 2.0 breakthroughs where the power of the crowd created a viral energy all its own (and enough traffic to sell advertising). Now Stephen Kaufer, the founder and CEO of Trip Advisor, along with Dan Saul, the founder of Smarter Travel Media, hope to repeat the magic in the …continue reading »

Categories: Local Search, Money, Sales Channels, Verticals, Yellow Pages

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Feb 18
2009

Jivox Launches ‘Video Engagement Scores’

Operating on the assumption that most small businesses are either too impatient or don’t have the expertise to understand usage reports, Jivox has launched “Video Engagement Scores.” The scores provide SMBs with feedback on a 0-100 basis, complete with red, yellow and green zones. Jivox, a 40 person Bay Area company, competes with Mixpo and …continue reading »

Categories: Google, Newspapers, TV/Radio, Video

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Feb 17
2009

Valpak’s Newspaper Ads: ‘The Original Consumer Stimulus Package’

One area that is might be thought to be doing comparatively well in the poor economy are coupons, both in print and online. Valpak, the blue envelope coupon company put on the market by Cox Enterprises last August, reinforced that mindset today via opportunistic full page ads in ten major newspapers. In coming weeks, banner …continue reading »

Categories: Classifieds, HyperLocal, Local Search, Newspapers

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Feb 17
2009

Zagat Dives into Local Health Ratings With WellPoint/Anthem

Zagat, the publisher of consumer reviews and guides for restaurants, nightlife, hotels and attractions, has licensed out its name and reviewer system to WellPoint. The health care insurer will publish Zagat-branded health reviews for its WellPoint and Anthem BlueCross customers, reports The New York Times. The product extension for Zagat, which has local guides in …continue reading »

Categories: Google, Verticals, Yellow Pages

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Feb 13
2009

Google Walks Away from Radio

Weeks after its decision to abandon its Print Ads program, Google has done the same with its sister program for radio ads. Both programs offered ad buying capability in their respective media, through Google’s AdWords online ad platform. The company essentially cited the same reason that it did for newspapers: “It didn’t have the impact …continue reading »

Categories: Google, Sales Channels, TV/Radio

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