In case you haven’t seen any of the materials, Kelsey’s new parent company, BIA, is launching Winning Media Strategies, its first full-fledged conference. Developed by BIA’s Rick Ducey, who previously was the head of research at The National Association of Broadcasters, the conference is geared to provide broadcasters, cable TV and [...]
Monthly Archives: April 2009
More Local Sites Target Rural, Exurban Populations
April 29, 2009 – 10:34 pm
Every time we turn around another local-oriented web site says they’re targeting rural and exurban audiences. So far, we’ve got Center’d, Topix, Merchant Circle, WeddingMapper.com and others zeroing on the rurals (Are we missing any?)
All these sites are drawn by the technical capability of geo-targeting thousands of population centers by zipcode. They’re also [...]
YPA 09: Malcolm Gladwell Talks Yellow Pages
April 29, 2009 – 3:34 am
Best Selling author Malcolm Gladwell, the man behind top business tomes such as The Tipping Point, Blink, and now Outliers, spoke today at the Yellow Pages Association conference in San Diego, suggesting that the Yellow Pages advantage over Google and others is their “deep trust” with advertisers — something he may have picked up at [...]
YPA 09: National Advertisers Remain Loyal to Yellow Pages
April 28, 2009 – 3:20 am
National Yellow Pages advertisers appearing on a YPA Conference panel moderated by the Kelsey Group’s Charles Laughlin reiterated the importance of Yellow Pages to their businesses. While they were open-minded about experimenting with new types of directional advertising, including Yelp, Internet Yellow Pages and search, print clearly remains their core effort.
“Yellow Pages is core to [...]
YPA Fights Local ‘Opt-out’ Requirements for Home Delivery
April 28, 2009 – 1:17 am
Arguing that local and state “opt-out” requirements for Yellow Pages delivery would cripple local businesses and force industry layoffs, the Yellow Pages Association has successfully fought and beat back opt-out requirements this year in some states, reports YPA President Neg Norton.
But the industry must still contend with additional opt-out efforts in other states, as well [...]
YPA 09: Dave Swanson,RH Donnelley; Chris Cummings, Marquette Group
April 28, 2009 – 12:49 am
Keynoting at the Yellow Pages Association Convention in San Diego today, RH Donnelley CEO Dave Swanson acknowledged “the worst local media environment this country has seen since the Great Depression.” But YPA’s outgoing chairman also noted that “the will to live in our industry is very strong.”
“We’re moving from sellers of advertising products to [...]
Clickable Aims Local, Focuses on ‘Scaleable’ Sales Solutions
April 28, 2009 – 12:19 am
Clickable, a third party online search manager, says that local search packages are too heavily marked up, with too little emphasis on conversions. It is re-aiming to fix these problems with a “highly scaleable” local solution for publishers and resellers. The “Clickable Platform” is supported by an 85 person team, of which 55 are dedicated [...]
