Peter Krasilovsky's

Local Onliner

Apr 30
2009

Our New Event: ‘Winning Media Strategies,’ May 20-22 in DC

In case you haven’t seen any of the materials, Kelsey’s new parent company, BIA, is launching Winning Media Strategies, its first full-fledged conference. Developed by BIA’s Rick Ducey, who previously was the head of research at The National Association of Broadcasters, the conference is geared to provide broadcasters, cable TV and newspaper execs with practical …continue reading »

Categories: Conferences, Newspapers, Technology, TV/Radio

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Apr 29
2009

More Local Sites Target Rural, Exurban Populations

Every time we turn around another local-oriented web site says they’re targeting rural and exurban audiences. So far, we’ve got Center’d, Topix, Merchant Circle, WeddingMapper.com and others zeroing on the rurals (Are we missing any?) All these sites are drawn by the technical capability of geo-targeting thousands of population centers by zipcode. They’re also encouraged …continue reading »

Categories: Google, HyperLocal

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Apr 29
2009

YPA 09: Malcolm Gladwell Talks Yellow Pages

Best Selling author Malcolm Gladwell, the man behind top business tomes such as The Tipping Point, Blink, and now Outliers, spoke today at the Yellow Pages Association conference in San Diego, suggesting that the Yellow Pages advantage over Google and others is their “deep trust” with advertisers — something he may have picked up at …continue reading »

Categories: Conferences, Google, Yellow Pages

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Apr 28
2009

YPA 09: National Advertisers Remain Loyal to Yellow Pages

National Yellow Pages advertisers appearing on a YPA Conference panel moderated by the Kelsey Group’s Charles Laughlin reiterated the importance of Yellow Pages to their businesses. While they were open-minded about experimenting with new types of directional advertising, including Yelp, Internet Yellow Pages and search, print clearly remains their core effort. “Yellow Pages is core …continue reading »

Categories: Verticals, Yellow Pages

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Apr 28
2009

YPA Fights Local ‘Opt-out’ Requirements for Home Delivery

Arguing that local and state “opt-out” requirements for Yellow Pages delivery would cripple local businesses and force industry layoffs, the Yellow Pages Association has successfully fought and beat back opt-out requirements this year in some states, reports YPA President Neg Norton. But the industry must still contend with additional opt-out efforts in other states, as …continue reading »

Categories: Conferences, Yellow Pages

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Apr 28
2009

YPA 09: Dave Swanson,RH Donnelley; Chris Cummings, Marquette Group

Keynoting at the Yellow Pages Association Convention in San Diego today, RH Donnelley CEO Dave Swanson acknowledged “the worst local media environment this country has seen since the Great Depression.” But YPA’s outgoing chairman also noted that “the will to live in our industry is very strong.” “We’re moving from sellers of advertising products to …continue reading »

Categories: Conferences, Yellow Pages

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Apr 28
2009

Clickable Aims Local, Focuses on ‘Scaleable’ Sales Solutions

Clickable, a third party online search manager, says that local search packages are too heavily marked up, with too little emphasis on conversions. It is re-aiming to fix these problems with a “highly scaleable” local solution for publishers and resellers. The “Clickable Platform” is supported by an 85 person team, of which 55 are dedicated …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Misc, Sales Channels

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